Shared Flashcard Set

Details

1 - MGT 499 || Chapter 4 Class Lecture
1 - MGT 499 || Chapter 4 Class Lecture
13
Business
Undergraduate 4
02/07/2019

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Cards

Term
What are the four distinctive competencies?
Definition
Efficiency

Quality

Innovation

Customer Responsiveness
Term
Efficiency
Definition
Output/Input
Term
Economies Of Scale
Definition
Focuses on reducing fixed costs for the production one unit to produce more for less.
Term
Learning Curve Effect
Definition
Focuses on reducing variable costs, because as you learn how to be more efficient the lower your variable costs will become.
Term
Unit Cost Formula
Definition
(Fixed Costs / # of Units) + Variable Costs = Unit Cost
Term
Why do companies want to retain existing customers?
Definition
To spend less on marketing and trying to gain new customers.
Term
As the size of a firm grows, what happens to average cost per unit?
Definition
It increases
Term
Escalation of Commitment
Definition
You can't back out because you have dumped too many resources into your firm.
Term
Quality can reduce costs using what?
Definition
Total Quality Management or TQM.
Term
What is the greatest flaw in pursuing innovation?
Definition
Focusing on an existing market to avoid taking risks.
Term
Myopia
Definition
Going too far beyond customer expectations.
Term
How to get around innovative failure
Definition
Building skills in research, manage project selection, product development teams and partly parallel process.
Term
Customer Responsiveness involves what?
Definition
Leadership

Right Attitude

Customization

Response Time
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