Term
| Which statement best describes what is meant by the erm "battle for the narrative?" |
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Definition
| A continuing contest between competing nations, entities, and/or ideologies to win the support of key audiences through a coordinated approach of using actions, words, and images. |
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Term
| Planning for communication activities involves the careful alignment of themes and messages with which of the following? |
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Definition
| US Government interagency partners and other government agencies, coalition partners and host nation allies, high and lower headquarters (ALL OF THE ABOVE) |
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Term
| Which of the following are key elements of a communication strategy? |
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Definition
| narrative, theme, and message |
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Term
| Which phrase best describes the key audiences that commanders need to influence? |
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Definition
| may be local, regional, international |
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Term
| Which of the following actions may help overcome the staff organization challenges of integrating communication-related activities? |
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Definition
| Establish some form of communication directorate or cell. |
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Term
| Why is assessment of the communication strategy important? |
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Definition
| It helps to focus and redirect communication efforts when the environment changes. |
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Term
| Provide an example that illustrates each of the following concepts, based on your own experience with using strategic communications, both at work and at home: |
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Definition
Below are the standard definitions for Narrative, Theme and Message. Reading these definitions, think about times you’ve used each communication type.
Narrative: This is the overarching expression of the context, reason, and desired results associated with the Combatant Commander’s communication strategy or a specific joint operation. The narrative enables understanding for external stakeholders whose perceptions, attitudes, beliefs, and behaviors are relevant to the operation.
Theme: The communication strategy typically contains two or more themes, which are distinct, unifying ideas or intentions that support the narrative and are designed for broad application to achieve specific objectives. A subordinate Joint Force Commander’s communications strategy themes normally nest under the Combatant Commander’s communication strategy themes and support the overarching narrative.
Message: These are narrowly focused communications that support a specific theme. They are typically directed at a specific audience to create a specific effect. |
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Term
| No matter what staff organization a commander decides upon, there is a need to add a/an _____ activity to the battle rhythm. |
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Definition
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Term
| Those responsible for identifying and understanding the key audiences are also responsible for _____. |
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Definition
crafting themes and messages
assigning which action-agent will engage each of the key audiences
determining how to inform and/or influence audiences |
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Term
| Strategic communication _____. |
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Definition
seeks to align joint task force actions, words, and images
it is nested with strategic communication efforts
is an integral part of the commander's overall strategy |
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Term
| For the execution of a successful communication strategy, staff synchronization _____. |
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Definition
does not impact actions, words, and images
relies on informed commander's guidance
integrates products
begins at the execution phase of operations
breaks down staff planning into clearly defined major subsets
requires cross-talk and cross-representation |
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Term
| For the actions that support the communication strategy, why is assessment important? |
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Definition
| Assessment helps to focus and redirect communication efforts when the environment changes. |
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Term
| Planning for communication strategy involves the careful alignment of themes and messages with interagency organizations and other stakeholders. |
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Definition
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