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| reltionship of elements in a pattern or grid |
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| determined by how elements are placed on a page |
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| the use of big and small elements, black and white text, squares, and circles |
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| placing elements near each other to demonstrate their relationship to each other |
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| repeating some aspect of the design throughout the entire layout. |
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| negative or empty space between text and /or graphics |
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| visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds |
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| the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible |
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| a chart used to choose colors |
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| the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page. |
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| the visual path the eye follows when looking at a printed page |
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