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| relationship of elements in a pattern or grid. |
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| determined by how elements are placed on a page. |
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| elements of the design are centered or evenly divided horizontally and vertically on a page. |
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| – off-center alignment created with an odd or mismatched number of elements. |
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| elements radiate or swirl out from a center point |
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| the use of big and small elements, black and white text, squares, and circles. |
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| placing elements near each other to demonstrate their relationship to each other. |
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| 5. Repetition/Consistency |
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| repeating some aspect of the design throughout the entire layout. |
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| – negative or empty space between text and/or graphics |
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| visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds |
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| the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page |
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| the visual path the eye follows when looking at a printed page |
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| used to organize information, simulate movement, lead the eyes and enhance a design. |
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| used to enhance a publication |
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| used to define size, space, and create an impact. |
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| used to convey a “visual” sense of feel. |
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| cool colors (blue, green and violet) |
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| warm colors (red, orange and yellow) |
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| beige, ivory, taupe, black, gray, and white |
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| make design elements more or less noticeable |
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| make some colors stand out while others appear to recede. |
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| lead the reader’s eye to certain elements in the design |
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| a chart used to choose colors. Can be used to pick colors that will look good together in desktop publishing publications. |
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| colors that look good together to create a more visually appealing publication. |
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| colors are created by mixing varying degrees of red, green and blue light. |
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| in the four-color printing process, color is created by layering cyan, magenta, yellow and black ink |
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| the process of matching the colors produced on the computer screen to the colors that can be printed on paper using ink to ensure the printed publication looks as much like the on-screen publication as possible. |
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| the amount of the hue used |
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