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M&C test 2
ch. 8 9 10 media & culture
82
History
Undergraduate 1
10/16/2009

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Cards

Term
Day
Definition
New York Sun
Initiated favor in human-interest stories
Penny Press
Term
Bennett
Definition
New York Morning Herald
First US press Baron
Penny Press
Term
Pulitzer
Definition
New York World
Yellow Journalism
Term
Hearst
Definition
New York Journal
Yellow Journalism
Term
Ochs
Definition
New York Times
Objectivity
Modern Journalism
Term
Interpretive Journalism
Definition
Developed after WWI (1920s)
Challenged by radio journalism
Resurfaced in 1950s
Term
Modern Journalism
Definition
Late 19th-20th century
Objectivity
Term
Penny Press Era
Definition
~1830s, Industrial Revolution
Cheap, machine made paper
steam powered presses
Term
Literary Journalism
Definition
Late 1960s
Subsided after 1960s tide of intense social upheaval
Cultural trends
Social Issues
Term
Acta Diurna by Caesar (59BC)
Definition
Earliest known written news account
Term
Publick Occurences, Both Foreign and Domestic
Definition
First North American/Colonial newspaper
Published in 1690 by Harris
Term
Boston News-Letter
Definition
First regularly published newspaper
John Campbell
1704
Term
Pennsylvania Gazette
Definition
Considered the best colonial paper
Taken over by Benjamin Franklin
1729
Term
Elizabeth Timothy
Definition
First American woman newspaper publisher
1700-1800
Term
Zenger
Definition
from New York Weekly Journal
arrested for seditious libel
first precedent for libel and press freedom
1734
Establishes freedom of press and newspapers' right to criticize government
Term
Freedom's Journal
Definition
First African American Newspaper
1827
Term
Cherokee Phoenix
Definition
First Native American Newspaper
1828
Term
El Diario-La Prensa
Definition
First US based Spanish paper
1913
Term
Watergate Scandal
Definition
Investigative reporting by Bob Woodward and Carl Bernstein
worked to Washington Post
leads to resignation of Nixon in 1974
Term
Columbus Dispatch
Definition
First online paper
1980
Term
Postmodern news
Definition
USA Today - Gannett
1982
Term
First magazines
Definition
appeared in 17th century France
best-selling catalogues,
notices book publishers inserted in newspaper
Term
Review
Definition
The first political magazine
London
1704
Term
Gentlemen's Magazine
Definition
First magazine to use the term magazine
London
1731
Term
Colonial Magazines
Definition
First appear in Philadelphia and Boston
1741
unsuccessfully reprint newspaper stories
American Magazine, or A Monthly View of the Political State of the British Colonies (Bradford)
General Magazine and Historical Chronicle (Franklin)
Term
Pennsylvania Magazine
Definition
Helped rally colonies against British rule
Successful magazine
Reprinted articles from leading London periodicals, keeping readers abreast of European Events
Term
North American Review
Definition
Literary Magazine
19th century
Term
Saturday Evening Post (founded by Alexander and Atkinson)
Definition
General Interest Magazine
Becomes longest-running magazine in US history
1821
Term
Youth's Companion
Definition
1826
Became one of the first successful national magazines for younger readers
Term
The Lady's Magazine
Definition
1828
First magazine directed exclusively to a female audience
Sarah Josepha Hale
Term
Nation
Definition
1865
Pioneered the national political magazine format.
Term
McClure's
Definition
touched off an investigative era in magazine reporting
Term
Harper's, Atlantic Monthly, Vanity Fair
Definition
Elite Magazines (3 ex)
Term
Newsweek, Maxim
Definition
Consumer Magazines (2 ex)
Term
National Geographic (Alexander Graham Bell)
Definition
1888
Helped pioneer color photos
First publisher of both undersea and aerial color photos.
Specials on TV starting in 1965 rank among most popular in history of public TV
New media ventures provided new revenue in 1990s
Term
New Yorker
Definition
1925 by Ross
Most widely circulated elite magazine
Term
Crisis (founded by W.E.B. Dubois)
Definition
1910
one of the most influential early black magazines
official magazine of NAACP
Term
John H. Johnson
Definition
In modern age, the magazine publisher for African Americans
Term
Essence
Definition
1969, first major magazine geared toward African American women
Term
National Enquirer
Definition
Modern US tabloids began with founding of this by Hearst in 1926.
Term
Ms., Consumer Reports, Cook's Illustrated
Definition
Noncommercial magazines (3 ex)
Term
Salon
Definition
1995
became leading online magazine
Term
convergence-based magazines
Definition
growing business empires like ESPN, Oprah, Rachel Ray
Term
31 cents
Definition
Cost of magazine circulation expense
Term
10 cents
Definition
Cost of magazine administration expense
Term
10 cents
Definition
Cost of magazine manufacturing/distribution expense
Term
9 cents
Definition
Cost of magazine advertising expense
Term
9 cents
Definition
Cost of magazine editorial expense
Term
AARP the Mag, AARP Bulletin, Reader's Digest, Better Homes and Gardens, Nat Geo
AARBN
Definition
Top 5 Magazines
Term
Good Housekeeping, Family Circle, Women's Day, Ladies' Home Journal, AAA Westways
GFWLA
Definition
Top Magazines 5-10
Term
Diamond Sutra
Definition
Oldest dated printed book still in existence

868
Term
Canterbury Tales
Definition
Became the first English work to be printed in book form
Term
The Whole Booke of Psalms
Definition
1630
First printed colonial book
beginning of book publishing in colonies
Term
Pamela; or, Virtue Rewarded
Definition
1740
First novel reprinted and sold in colonial America
Term
Eclectic Reader
Definition
1836 by McGuffey
For next 75 years, 4/5 of US Schoolchildren learn how to read with this textbook
Term
Beadles
Definition
Introduced paperback dime novels in 1860
Term
Malaeska: The Indian Wife of the White Hunter
Definition
first dime novel
Ann Stephens
Term
amazon.com
Definition
Opened in 1995
Established its first profit in 2002
Trailblazer of online book distribution
Term
Harry Potter and Deathly Hallows
Definition
Record breaking first press run of 12 million copies
2007
Term
Adult Trade Books
Definition
Hardbound fiction; current nonfiction and biographies; literary classics; books on hobbies, art, and travel; popular science, technology, and computer publications; self-help books; cookbooks
Term
A Contract with God
Definition
First Graphic Novel
Will Eisner
Term
Pocket Books
Definition
Peak of Mass Market Paperbacks in 1939
Robert de Graff
Term
Franklin Delano Roosevelt: A Memorial
Definition
First instant book
Introduced by Powell
Term
Historia Naturalis by Pliny the Elder
Definition
Oldest reference work still in existence
Term
Encyclopedia Britannica
Definition
Oldest English language encyclopedia still in production
1768
First US edition - 1908
Sales dwindled in 1990s from electronic competition
Term
Scripps
Definition
Founded First Newspaper chain
1890s
Term
Gannett
Definition
Nation's largest newspaper chain
Term
Saturday Evening Post
Definition
First magazine to publish a column that directly addressed womens issues
Term
Readers Digest
Definition
Founded in 1922 by Dewitt and Lila Acheson Wallace
Printed condensed versions of articles from other magazines.
Most widely circulated general-interest mag during period.
No ads.
Applicability, lasting interest, and constructiveness
Term
After World War I
Definition
During what time period did general-interest magazines become the most prominent form of magazine?
Term
New Yorker
Definition
What was the first city magazine aimed at a national audience?
Term
Time
Definition
LInterpretive Journalism (1 ex - Luce)
Term
Saturday Evening Post
Definition
First widely popular general-interest magazine
First magazine to hit 2 million circulation
romanticized American virtues
Term
Saturday Evening Post, Reader's Digest, Time, Life
Definition
General-Interest (4 ex)
Term
TV Guide, People
Definition
Fall of General Interest Magazines (2 ex)
Term
TV Guide
Definition
Highlighted America's new interest in specialized mags.
Growing sales power of checkout lines, fight with TV
Term
People
Definition
Now ranked 1st in revenue from ad and circulation sales.
Term
Ladies Home Journal
Definition
First mag to reach 1 million circulation
Term
Subscription Revenue
Definition
57% of sales in 1950; now 87%
Term
Single day Sales Revenue
Definition
In 1950, 43% of sales; now 13%
Term
Time Warner
Definition
world's largest media conglomerate
Term
1/3
Definition
A 2007 National Endowment for the Arts (NEA) study, To Read or Not To Read, reported that less than ____ of thirteen-year-olds read daily.
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