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| Saliency is the degree to which an |
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| issue is important to an individual or group of people |
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| What is an example of low saliency for teens? |
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| how strongly people feel about an issue |
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| What is an example of intensity? |
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| NRA, has a high intensity in opposing gun control, while it is low intensity for most americans |
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| The intensity of an issue for a minority group can tend to |
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| a more intense sense of activism |
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| This can sometimes override a |
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| Stability - public opinion on some issues stay |
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| stable (support for democracy) but some change quickly (Bush 9-12) |
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| used to incredibly measure public opinion |
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| used to directly measure public opinion |
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| Voters who rely solely on television network coverage will be aware of the |
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| strength of a candidate based on their polls |
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| Method allowing polsters to poll a cross section of the public |
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| random selection of voters get polled as they exit voting locations |
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| Prevents bias and is accurate |
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| objectively in multiple-choice from |
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| far off poll results might be (+4) |
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| factors that influence a person's political beliefs |
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| four examples of political socialization |
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-family
-location
-school
-Religious institutions |
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| 3 more examples of Political Socialization |
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-Mass media (rock the vote!)
-High Education (Tcu v. CU @ Boulder)
-Real life experienc |
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| Voter turnout in the U.S. is |
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| lower than that of most western democracies |
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| They majority of the U.S. electorate |
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| does not vote in nonpresidential elections |
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| coherent set of thoughts and beliefs about politics and government |
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| those who are strongly ideological |
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| are also more politically active citizens |
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| Conservatives stress individual |
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| responsibility over reliance on government assistaince |
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| Conservatives oppose government |
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| interference in the private sector |
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| Conservatives oppose most federal |
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| regulations on the economic market (laissez-faire economics) |
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| government action on social issues |
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| Liberals believe government should |
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| remedy social and economic injustices |
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| Liberals support government |
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| regulation of the economy |
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| Liberals Support Affirmative |
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| LIberals believe in strict |
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| enforcement of separation of church and state |
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| prayer and bans on abortion |
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| pragmatists who apply common sense over philosophical principles |
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| Low income, racial, ethnic groups |
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| White american males, Cuban Americans |
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| Jews, Catholics ( on non social issues) |
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| Americans over 65 are more likely |
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| to vote because they believe they have a personal state in government policy |
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| 18 in every state (26th Ammendment) |
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| Higher income Americans tend to support |
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Definition
liberal goals (racial and sexual equality)
international cooperation
fiscal conservatism
self-reliance |
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| Poor Americans tend to be more |
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| conservative except for social welfare issues. |
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| Upper midwest, east coast, sometimes west coast, cities |
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| lower midwest, south, westcoast, rural areas |
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News broadcasts
Newspapers
News Magazinges
Magazine Broadcast
Newsmaker Interview Broadcasts
Political talk radio
websites, blogs, online forum |
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| news media decides how important an issue is and how prominently they will cover the issue |
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| Politicians and political news reporters depend on |
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| on each other, even though they are typically adversarial |
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| Public opinion is altered only if |
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| news coverage is extensive and predominately positive or negative (vietnam war) |
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| who is most most affected by this? |
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| Public exposure to news media has increased over the years, but news |
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| media is less biased than ever before |
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| Sources of media Bias, Medias need for |
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| fair and immediate audience appeal |
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| Sources of media bias - "horse race journalism" |
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| focuses on polls, personalities, and ground bites rather than and in-depth analysis of key issues. |
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| Sources of media bias - time and space concerns |
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| 12 mins of commercials and 18 mins of news |
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| Sources of media bias - sources used |
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| two party system reinforced by U.S. election rules and the electoral system |
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| a list of political party's objectives |
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| Party Characteristics - serve as intermediaries between |
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| the people and the government |
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| Party Characteristics - organized to raise money, |
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| present positions and get their candidate elected |
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| Parties are never mentioned where? |
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| Party leadership is dispersed |
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| among numerous officials of national, state, and local levels |
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| Both activists and presidential candidates are much |
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| more cons/lib than other "rank-and-five" members of the party |
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| The primary elections help reduce |
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| the power of political parties (candidates get no monetary support from their party) |
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| Third ("splinter") parties Represent people disenfranchised |
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| by the two major parties (Reform party, Green Party, Socialist Party) |
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| Third splinter parties flourish during |
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| periods of dissatisfaction |
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| impact on elections but have no chance of winning |
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| run with no party affiliation (eugene Macarthy in 1968) |
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| Lack of money, need for large organization |
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| electoral system make 3rd parties fail |
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