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Definition
| Collective opinion of many people on an issue, problem, etc. |
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Definition
| distribution of opinions that shows little change over time |
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Definition
| complex process by which people acquire their political values |
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Definition
| position in society based on a combination of education, occupational status, and income |
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Definition
| implication that people choose what benefits them personally |
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Definition
| women tend to support democrats over men |
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Definition
| tally of public opinion gained from questioning a representative sample |
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Definition
| poll of voters taken immediately after they have exited the polling |
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Definition
| person whose job is to put a positive spin on events or situations |
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Definition
| method of selecting a sample from a statistical population at random |
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Definition
| the error caused by observing a sample rather than the whole population |
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Definition
| consistent set of values and beliefs about proper purpose and scope of government |
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Definition
| group of people who aren't outspoken and not considered to constitute a majority |
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Term
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Definition
| political campaign technique in which organization or individual attempts to influence view of respondents by conducting a poll |
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