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| An abbreviation for advertisement. Money collected for advertising in the yearbook helps the staff offset the cost of the yearbook and afford to add color or pages to the book. |
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| A symbol (&) also called "short and." Used as substitute for the word "and." |
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| Any color added to the base material of cover |
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| Any illustrations, transfer type, drawings, logos or other artistic materials submitted for printing in the yearbook. |
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| Letter stroke that rises above the x height. Present in letters such as b, d, f, h, k, l and t. Compare Descender. |
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| Balance achieved by strategic arrangement of unequal elements. A heavy item on one side does not necessarily require a corresponding element directly across from it. Informal balance. |
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| To credit a quotation to the source. |
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| The part of a book that connects front and back flaps of the cover. |
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| Stability in design; condition in which the various elements on a spread are at rest. Creates a pleasing and harmonious effect. |
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| Imaginary horizontal line (bottom of x-height) on which all type characters in a line rest. Descenders drop below the baseline. |
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| To fasten sheets or signatures and adhere covers with glue, wire, thread or by other means. |
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| A computer-produced image made up of dots. |
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| Extending picture beyond the edge of the page on one or more side. |
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| Design that is stamped into the cover but not inked which gives a bas-relief effect. Compare Embossing. |
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| The text relating to the general topic of a spread. Also main story. |
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| The kind of type selected for the body copy is distinguished from the headlines and captions. |
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| Heavier-weight version of a typeface used for extra emphasis. |
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| Pain or ornamental frame around any typographic element. |
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| Type character, often round, used to draw attention, particularly in lists. |
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| To join elements without overlapping or space in between. |
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| Author's name appearing as part of the body copy. |
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| C.O.B. (cut out background) |
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| Any photo with the background cut away. |
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| Material ready to be photographed. |
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| Actual height of capital letter, as opposed to its point size. Sometimes used in type specifications. |
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| Large letters of the alphabet. Also termed caps and uppercase. |
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| Explanatory material that not only identifies the who, what, where, when, why and how of a picture, but also tells something extra to amplify the message. May tell the reader what happened before or after the picture. Should give the reader information about the activity that is not obvious from looking at the picture. |
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| A word or group of words which is incorporated into the visual presentation of theme to catch the readers' attention and link theme spreads together. |
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| Placement of element, usually a headline, so space is equal on both sides. |
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| Illustrative material which can be purchased and used by "clipping" from supplied camera-ready material. Also termed stock art. Also available on diskette. |
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| Any different elements set closer than one pica apart. |
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