# Shared Flashcard Set

## Details

Media Planning Exam 1
11
10/26/2009

Term
 1.) A. Impressions B. How to Calculate them
Definition
 1.) A. One person from the target universe/viewer has one opportunity to see that advertisement.   B. Always in (000)
Term
 1.) A. Gross Impressions B. Formula
Definition
 1.) A. The total number of impressions from your ad campaign. B. # of ads X # of impressions (form your target universe)   Ex. 3 spots on desperate housewivesX14,140= 42,420 (000) + 12 spots thirty-minute mealsX 490=5,880(000)   Gross Impressions= 48,300(000)
Term
 1.) A. Rating B. Formula
Definition
 1.) A. The portion of a demographic universe that is exposed to  a specific media expressed as a percentage of that universe.   B. #of persons exposed to the media vehicle/#Persons in UniverseX100 NOTE* DO NOT PUT PERCENTAGE SIGN iN ANSWER!
Term
 1.) A. Gross Impressions vs. Gross Ratings B. How to calculate them
Definition
 1.) A. GI: The total number of impressions (000) that have an opportunity to see the ad. GRP are Gross Impressions represented as a percent of the universe.   GRP= Gross Impressions/UniverseX100 (See Problem 2-4 exercise 1)
Term
 1.) A. Rating Point B. Formula
Definition
 1.) A. One rating point= 1% (1/100) of the universe. B. Universe/100=1 rating point.
Term
 1.) A. Impressions from rating points. B. Rating Points from impressions
Definition
 1.) A. (GRP/100)Xuniverse B. (Impressions/Universe)X 100
Term
 1.) A. Reach  B. Formula
Definition
 1.) A. Reach is the number of persons exposed at least once. B. Target Audience Exposed/Target Audience X 100   NOTE* WHEN HAVING TO MULTIPLY BY 100 DO NOT USE A % SYMBOL.
Term
 1.) A. Frequency B. Formula C. How to use these formulas to calculate GRP's
Definition
 1.) A. Describes the average number of times a reached individual was exposed to a campaign.   B. Gross Impressions/ Persons Reached Gross Rating Points/% Reached.   C. Reach X Frequency= GRPs.
Term
 1.) A. Cost Per Thousand B. Formula
Definition
 1.) A. Figuring out how much an add cost per a thousand impressions.   B. Total Cost of ad/ImpressionsX1000   NOTE: ANSWER IS WRITTEN WITH \$ SYMBOL
Term
 1.) A. CPP B. Formula
Definition
 1.) A. Total Cost/ Total GRPs
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