Term
1.) A. Impressions
B. How to Calculate them 

Definition
1.)
A. One person from the target universe/viewer has one opportunity to see that advertisement.
B. Always in (000) 


Term
1.)
A. Gross Impressions
B. Formula 

Definition
1.)
A. The total number of impressions from your ad campaign.
B. # of ads X # of impressions (form your target universe)
Ex.
3 spots on desperate housewivesX14,140=
42,420 (000)
+
12 spots thirtyminute mealsX 490=5,880(000)
Gross Impressions= 48,300(000) 


Term

Definition
1.)
A. The portion of a demographic universe that is exposed to a specific media expressed as a percentage of that universe.
B. #of persons exposed to the media vehicle/#Persons in UniverseX100
NOTE* DO NOT PUT PERCENTAGE SIGN iN ANSWER! 


Term
1.)
A. Gross Impressions vs. Gross Ratings
B. How to calculate them 

Definition
1.)
A. GI: The total number of impressions (000) that have an opportunity to see the ad. GRP are Gross Impressions represented as a percent of the universe.
GRP= Gross Impressions/UniverseX100
(See Problem 24 exercise 1) 


Term
1.)
A. Rating Point
B. Formula 

Definition
1.)
A. One rating point= 1% (1/100) of the universe.
B. Universe/100=1 rating point. 


Term
1.)
A. Impressions from rating points.
B. Rating Points from impressions 

Definition
1.) A. (GRP/100)Xuniverse
B. (Impressions/Universe)X 100 


Term

Definition
1.) A. Reach is the number of persons exposed at least once.
B. Target Audience Exposed/Target Audience X 100
NOTE* WHEN HAVING TO MULTIPLY BY 100 DO NOT USE A % SYMBOL. 


Term
1.)
A. Frequency
B. Formula
C. How to use these formulas to calculate GRP's 

Definition
1.)
A. Describes the average number of times a reached individual was exposed to a campaign.
B. Gross Impressions/ Persons Reached
Gross Rating Points/% Reached.
C. Reach X Frequency= GRPs. 


Term
1.) A. Cost Per Thousand B. Formula 

Definition
1.) A. Figuring out how much an add cost per a thousand impressions.
B. Total Cost of ad/ImpressionsX1000
NOTE: ANSWER IS WRITTEN WITH $ SYMBOL



Term

Definition
1.)
A. Total Cost/ Total GRPs 

