1.) A. Impressions

B. How to Calculate them

1.)

A. One person from the target universe/viewer has one opportunity to see that advertisement.

B. Always in (000)

1.)

A. Gross Impressions

B. Formula

1.)

A. The total number of impressions from your ad campaign.

B. # of ads X # of impressions (form your target universe)

Ex.

3 spots on desperate housewivesX14,140=

42,420 (000)

+

12 spots thirty-minute mealsX 490=5,880(000)

Gross Impressions= 48,300(000)

1.)

A. Rating

B. Formula

1.)

A. The portion of a demographic universe that is exposed to  a specific media expressed as a percentage of that universe.

B. #of persons exposed to the media vehicle/#Persons in UniverseX100

NOTE* DO NOT PUT PERCENTAGE SIGN iN ANSWER!

1.)

A. Gross Impressions vs. Gross Ratings

B. How to calculate them

1.)

A. GI: The total number of impressions (000) that have an opportunity to see the ad. GRP are Gross Impressions represented as a percent of the universe.

GRP= Gross Impressions/UniverseX100

(See Problem 2-4 exercise 1)

1.)

A. Rating Point

B. Formula

1.)

A. One rating point= 1% (1/100) of the universe.

B. Universe/100=1 rating point.

1.)

A. Impressions from rating points.

B. Rating Points from impressions

1.)
A. (GRP/100)Xuniverse

B. (Impressions/Universe)X 100

1.)
A. Reach 

B. Formula

1.)
A. Reach is the number of persons exposed at least once.

B. Target Audience Exposed/Target Audience X 100

NOTE* WHEN HAVING TO MULTIPLY BY 100 DO NOT USE A % SYMBOL.

1.)

A. Frequency

B. Formula

C. How to use these formulas to calculate GRP's

1.)

A. Describes the average number of times a reached individual was exposed to a campaign.

B. Gross Impressions/ Persons Reached

Gross Rating Points/% Reached.

C. Reach X Frequency= GRPs.

1.)
A. Figuring out how much an add cost per a thousand impressions.

B. Total Cost of ad/ImpressionsX1000

NOTE: ANSWER IS WRITTEN WITH $ SYMBOL

1.)

A. CPP

B. Formula

1.)

A. Total Cost/ Total GRPs