Term
| What should a person have that wants to succed in broadcasting? |
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Definition
| Intelligence, dilligence, dependability |
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Term
| What is the best sentence format for Broadcast? |
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Definition
| simple sentences, subject-verb-object, use active words, simple words, |
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Term
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Definition
| this is important!!, more info than explanation |
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Term
| How long is the average broadcast story? |
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Definition
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Term
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Definition
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Term
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Definition
| Easy Listening Formula (conversational style, must sound good rather than read well) |
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Term
| What should you avoid in Broadcast writing? |
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Definition
| passive voice, phrases and clauses |
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Term
| Verb Tense in Broadcast Writing |
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Definition
| First Choice present, then future, then present perfect tense |
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Term
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Definition
| present, past, context, future ---present, past, future |
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Term
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Definition
| do this to alert viewers that a new story is being presented |
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Term
| Abbreviations in Broadcast |
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Definition
| Avoid most of them-- some are O-K use hypens to seperate letters |
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Term
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Definition
| Avoid over usage-- One through Eleven spelled out; 12-999 use number, above that use combinations one thousand, 12 thousand |
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Term
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Definition
| Don't use them (voice overs, paraphrase) |
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Term
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Definition
Immediacy (faster than broadcast)
Flexibility (words, pictures, videos, sound)
Permanency (content stored automatically)
Capacity , Interactivity |
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Term
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Definition
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Term
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Definition
-provide useful info
-be specific and write well
-chunk information
-make text easy to scan
-be concise
-use bullets, indentions, links
-one thought per grapgh |
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Term
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Definition
| Label, headline, summary, subheads, cutlines, interactions |
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Term
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Definition
| Search Engine Optimization - make it clear and straightforward |
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Term
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Definition
| Brevity, Adaptability, Scanibility Interactivity, Community/ Conversation |
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Term
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Definition
| one concept per paragraph |
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Term
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Definition
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Term
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Definition
-clear labels and headlines
- subheads
-bullets/ number list
-indented quotes
-hyperlinks
-bold or highlighted words |
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Term
| What are the 3 important characteristics of web writing (EST) |
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Definition
| Efficiency, Simplicity, Tone |
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Term
| What is backpack journalism? |
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Definition
| being able to work all aspects (text, pictures, graphics) |
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Term
| What is lateral reporting? |
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Definition
| natural product of the backpack journalist |
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Term
| What is the 2 purposes of advertising? |
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Definition
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Term
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Definition
| Research, Objectives, Programming, Evaluation |
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Term
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Definition
| Research, Action Plan, Communication, Evaluation |
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Term
| Marketing a product starts with? |
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Definition
| deciding what part of the population is most like to buy it |
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Term
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Definition
| age, gender income, education, marital status |
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Term
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Definition
| emotional response, why we use a product |
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Term
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Definition
| anything advertising is designed to promote |
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Term
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Definition
| Using words and images to create unique identification between name, qualities and effects and product/service |
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Term
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Definition
-Key fact – gives you some direction
-The problem the ad should solve
Objective
The ad should tell consumers of the product’s improvements
Objective/Action Plan
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Term
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Definition
Subject, problem, product characteristics, objective, target market, competition, statement of benefit or appeal, creative theme, supportive selling points
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Term
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Definition
ò Attention
ò Interest
ò Desire
ò Action
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