Term
Uncontrolled information
Controlled information |
|
Definition
UI: Once it leaves your hands, it's at the mercy of the media
i.e. News release
CI:: Control of content, placement, style, timeing....
i.e. Brochure |
|
|
Term
|
Definition
Defines an Issue or problem.
4 components:
1. address the problem/issue
2.address concerned parties
3. timing of the issue
4. strength and weaknesses of the organization |
|
|
Term
|
Definition
The expected end user that will be most effeted by the writing. To persuade the prson to my point of view, know the disposition in advance.
Persuasive piece:
1. know who the readers are
2. how much they know
3. interest level
4. do they want to do anyting about the subject |
|
|
Term
|
Definition
demographics
sampling of segment of audience and their reactions, samples to be done at random samplings |
|
|
Term
|
Definition
developing a message that will reach and have desired effect on audience...
1. individual strategies for each target
2. determined by targets make-up, prediposition and perceived needs
3. change target mind by 3 objectives
1.awareness of issue
2.personal importance
3. abiklity to do anything about it |
|
|
Term
|
Definition
| people seek only messages that are consistent with their attitudes. Get the audience to pay attention to a concept that radically shakes up beliefs. |
|
|
Term
| Psychological defense mechanism: FOUR RINGs OF DEFENSE |
|
Definition
1. selective exposure~info the agrees with beliefs
2. selective attention~attention to parts
3. selective perception~interpret info, so it agrees with attitudes
4. selective retention~block out unwanted |
|
|
Term
|
Definition
understand what you want reader to do.
audience centered~based on who audience is and how they feel about topic |
|
|
Term
|
Definition
| designed to gain agreement thru coerion, persuasion, based on enticement (reward) |
|
|
Term
|
Definition
| rewards/punishments controlled by audience or result of situation |
|
|
Term
|
Definition
| ask audience to aid communicator (save the whales) |
|
|
Term
|
Definition
| employ direct request without rational or motivation (WE WANT YOU campaign) |
|
|
Term
|
Definition
| oppose another point of view to persuade;include reasoned arguement that understands state of audience and builds message around it |
|
|
Term
|
Definition
| writing for someone else that will be represented as that person's point of view |
|
|
Term
| responcibilites for Ghostwriting |
|
Definition
1. communicators intent
2. does writing distort a communicators character
3. pressures of position that require a ghostwriter
4. communicators sentiments expressed by ghostwriting
5. communicator accepts responcibility for message
6. ghostwriter is responsible for th ethicality of work |
|
|
Term
Language Falocies:
1. equivocation
2. amphiboly
3. emotive language |
|
Definition
1. using one or both meanings of word (resigned instead of fired)
2. use of ambiguous words/phrases to mislead
3. charged words shift response from argument to invoked images |
|
|
Term
Logic Falacies:
1. cause and Effect
2. Personal Attack
3. Bandwagon
4. Inference by Association |
|
Definition
1. because one thing follows another in time
2. discredits source of message
3. everyones doing it
4. guilt/credit by association |
|
|
Term
Defamation cases (slander or libel)
5 elements: |
|
Definition
holds person up to contempt, hatred, ridicule
needs 5 elements
1. harms person reputation
2. published to 3rd party,
3. person iodentified by name, defamed person
4. defamed person that must prove that communication cause damage
5. negligence during research or writing |
|
|
Term
|
Definition
1. Consequences
2. Interest
3. timeliness
4. proximity
5. prominence |
|
|
Term
|
Definition
most common method of distributing information to the media:
~table contents
~news release
~backgrounder
~information pieces: brochures, featured stories, biographies/photos, newsletter, and annual report |
|
|
Term
news releases
1. Publicity
2. Product
3. Financial |
|
Definition
1. infor reguarding organization that has news value to local, regional, national media
2. infor reguarding product line, target to trade publication with in certain industries (automobiles)
3. used in shareholder relations, interest of financial media |
|
|
Term
|
Definition
~ Most common used for News Release: answer 5 W and How
~ add human drama but usually reserved for feature stories |
|
|
Term
|
Definition
indepth information pieces used by reporter, copywriters, speechwritiers, editors
1. open with concise statement of the issue
2. follow w/ historical overview of issue
3. explain significance and the implications of issue
4. use subheads to arrange info. |
|
|
Term
|
Definition
one page, elaborate on info. presented in news release format
great vehicle if you have figures, charts or few itemized points |
|
|
