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| identifiable group you are trying to reach using demographics and psychographics |
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| public within organization |
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| publics outside organization |
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| A holistic approach to advertising and PR. Be consistent |
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| People at top need to get info from people at bottom and vise versa |
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| creating news (senior night) |
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| PR work relating to government |
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| specialized field to influence government action when done right, provides information to legislature |
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| deal with people who own stock in something |
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| Corporate Social Responsibility |
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| toos written in form of news story to help distribute news |
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| content of media or newspaper |
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| people in charge of content |
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| goals, objectives, strategies, and tactics |
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| get right message to right audience through right media |
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| who ceovers what and where |
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| within organization, password protected |
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| opportunity for outside source to give opinion pieces. must be written from position of expertise. |
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| Advanced Research Project Agency; created internet in 1960s |
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| written work, audio and video in one package |
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| measurement of paper's density and thickness |
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| # of pages printed at one time, direct reflection of size of press |
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| have staple in middle. must be in multiples of four |
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| Like spiral notebook or binder |
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| breaks black and whites into dots |
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| "Seps" break photo into four colors |
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| Panotone Matching System (PMS) |
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| designates each color with number |
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