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Writing for Media Markets
Vocabulary for Final
37
Journalism
Undergraduate 3
05/03/2011

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Cards

Term
Public
Definition
identifiable group you are trying to reach using demographics and psychographics
Term
Internal publics
Definition
public within organization
Term
External publics
Definition
publics outside organization
Term
Primary Public
Definition
internal public
Term
secondary public
Definition
external public
Term
Marginal public
Definition
could go either way
Term
IMC
Definition
A holistic approach to advertising and PR. Be consistent
Term
Two way flow
Definition
People at top need to get info from people at bottom and vise versa
Term
Press Agentry
Definition
creating news (senior night)
Term
Public Affairs
Definition
PR work relating to government
Term
Lobbying
Definition
specialized field to influence government action when done right, provides information to legislature
Term
Investor Relations
Definition
deal with people who own stock in something
Term
Development
Definition
fundraising
Term
Corporate Social Responsibility
Definition
Partner with a service
Term
News release
Definition
toos written in form of news story to help distribute news
Term
Editorial coverage
Definition
content of media or newspaper
Term
Media Gatekeeper
Definition
people in charge of content
Term
GOST
Definition
goals, objectives, strategies, and tactics
Term
Channeling
Definition
get right message to right audience through right media
Term
Media Directory
Definition
who ceovers what and where
Term
Intranet
Definition
within organization, password protected
Term
Op-ed
Definition
opportunity for outside source to give opinion pieces. must be written from position of expertise.
Term
Letter to Editor
Definition
no expertise required,
Term
ARPA
Definition
Advanced Research Project Agency; created internet in 1960s
Term
Convergence
Definition
written work, audio and video in one package
Term
Stock
Definition
paper
Term
Pounds
Definition
measurement of paper's density and thickness
Term
Typeface
Definition
Font
Term
Pica
Definition
1/6 inch
Term
Signature or sigs
Definition
# of pages printed at one time, direct reflection of size of press
Term
Coatings
Definition
make it shiny
Term
Perfect Bindings
Definition
has a flat back
Term
saddle stitching
Definition
have staple in middle. must be in multiples of four
Term
Spiral
Definition
Like spiral notebook or binder
Term
Halftones
Definition
breaks black and whites into dots
Term
Four color process
Definition
"Seps" break photo into four colors
Term
Panotone Matching System (PMS)
Definition
designates each color with number
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