Term
How many HHs actually have a set on?
Total HHs = 10
HHs using TV = 6 |
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Definition
HUT: HHs using TV = 6
-------------------- = 6 or 60%/ 60 HUT
Total HHs = 10 |
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Term
How many HHs actually have a set on?
Total HHS = 10
HHs tuning in = 3 |
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Definition
Rating HHs tuning in = 3
--------------------- = 3 or 30%/ 30 Rating
Total HHs = 10 |
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Term
What is the share of the available audience?
HHs using TV = 6
HHs tuning in = 3 |
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Definition
Share: HHs tuning = 3
------------------- = 3 or 50%/ 50 share
HHs using TV = 6 |
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Term
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Definition
| the number of DIFFERENT people exposed to a program or commercial at least one. Each person is counted only one regardless of the number or times they have seen the show/spot.It is expressed as a percent. |
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Term
| Cumulative or unduplicated audience |
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Definition
| each person is counted only once regardless of the number of times they have seen the show/spot. REACH! It is expressed as a percent. |
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Term
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Definition
| the AVERAGE number of times a person is exposed to a program or commercial. |
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Term
| Minimum times exposure to a commercial to be effective to consumers? |
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Definition
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Term
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Definition
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Term
| How do you find your share? |
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Definition
| use your most recent share in order to see current viewing of the program. |
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Term
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Definition
| last years HUT to see viewing levels at that time of the year. |
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Term
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Definition
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Term
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Definition
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Term
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Definition
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Term
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Definition
| Primary source of audience measurement information in the TV industry. |
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Term
| 2 Questions Nielsen's tries to answer |
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Definition
| who is watching and what are they watching |
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Term
| LPM Metered markets get surveyed |
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Definition
| all 12 months of the year. |
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Term
| LPM Metered markets can supply you with: |
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Definition
| Demographic and HH ratings, shares, and PUT/HUTs information daily. |
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Term
| Household metered markets can supply you with |
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Definition
| Household ratings, shares and HUTs information only. |
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Term
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Definition
| daily information we garner from the meters in our LPM and HH metered markets. |
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Term
| Diaries are sent to a certain population of a market during |
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Definition
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Term
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Definition
| household and demographic information. |
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Term
| Diaries are only counted if |
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Definition
| all the information requested is written correctly. |
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Term
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Definition
| defined by the government as counties which have a majority of their population in the metro area. (example: LOS ANGELES) |
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Term
| DMA designated market areas |
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Definition
| is the area defined by Nielsen as the area where the majority of the viewing is done to the home stations. (example: LIVE IN SAN BERNARDINO BUT WATCH LOS ANGELES STATIONS). |
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Term
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Definition
| includes any counties which can pick up stations assigned to another DMA. (example: PALM SPRINGS IS A MARKET WITH ITS OWN STATIONS BUT CAN ALSO VIEW STATIONS IN THE LOS ANGELES AREA). |
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Term
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Definition
| Stations that are OWNED AND OPERATED by the network with which it is associated, such as CBS, NBC, ABC...ETC. |
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Term
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Definition
| independently owned satins that affiliates themselves with one of the networks to carry that network's programs. A station can only affiliate with one network. |
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Term
| What do some O & O's refer to themselves as? |
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Definition
| Network-Owned stations since they are "OWNED" by a national network, but their operation is left to the local station. |
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Term
| Network - Programming Outlets |
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Definition
| a central operation (ABC, CBS, NBC, FOX, CW) provides PROGRAMMING for many TV stations. A network show is usually guaranteed to air on all the network affiliates at the same time each week. |
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Term
| If a network does not produce all of its own programming? |
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Definition
| Production houses such as Warner Bros. and Sony Pictures can distribute their content to the different networks and it is common that certain production house may have programs on two or more rival networks. Some networks may import TV programs from other countries. |
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Term
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Definition
| is the sale of the right to broadcast TV SHOWS to multiple individual stations, without going through a broadcast network. (example: WHEEL OF FORTUNE, BIG BANG..ETC). |
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Term
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Definition
| when each episode of a show is broadcast in syndication first (example: ENTERTAINMENT TONIGHT ET). |
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Term
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Definition
| when a show that has already run on a network has reruns air in syndication (example: BIG BANG THEORY). |
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Term
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Definition
-If network cost prohibitive
-Product does not have enough national distribution
-To shore up a national buy in markets that need an extra push
-Purchase day parts such as LN, EF, PA, LF
- Secure AV
-Brings frequency to a campaign |
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Term
GRP Gross Rating Points
TRP Total Rating Points |
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Definition
| a mathematical expression of the total media weight generated by a total media schedule. Represents the total number of rating points purchased. |
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Term
PROGRAM # SPOTS X RATING = GRPS
ELLEN 3 5
BIG BANG 5 7
LETTERMAN 2 2.5
SIMPSONS 4 3
TOTAL ? |
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Definition
ELLEN - GRPS 15
BIG BANG - GRPS 35
LETTERMAN - 5
SIMPSONS - 12
TOTAL GRPS = 67 |
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Term
| Estimating a Rating - Forumla |
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Definition
| Take the MOST RECENT SHARE X THE YEAR AGO HUT/PUT. |
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Term
Estimating a rating - Quarters
1st Quarter
2nd Quarter
3rd Quarter
4th Quarter |
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Definition
1st - (JAN, FEB, MARCH) - estimated to the February Book
2nd - (APRIL, MAY, JUNE) - estimated to the May Book
3rd - (JULY, AUGUST, SEPTEMBER) - estimated to the July Book
4th - (OCTOBER, NOVEMBER, DECEMBER) - estimated to the November Book |
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Term
| General Rule - About the July Book |
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Definition
| not used when estimating with the share/HUT formula |
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Term
| Even if the July book is the most recent book you have when estimating November, you would use the shares from the |
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Definition
| May book x HUT from November. |
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Term
| Exception to the July Book |
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Definition
| when a program starts for the first time in July and it is the only indicator as to how well it will perform in November. |
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Term
| Where spots will run in a program - what should you look at |
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Definition
| 1/4 hour and 1/2 hour delivery of a program as well as the rating for the total time block. |
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Term
| If you buy Letterman and Tonight Show, what will you never see? |
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Definition
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Term
For Letterman and The Tonight Show they only have how many local breaks in the first half of the program?
And the second half? |
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Definition
FIRST HALF - 1
SECOND HALF - THE REST |
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Term
| If you buy 4 spots on Letterman or the Tonight Show throughout your flight, it is unlikely... |
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Definition
| that you will run more than once in the first half hour. |
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Term
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Definition
| should be estimated in most cases, on last year's actual. A two year track is even better. |
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Term
| Estimating Football points to consider? |
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Definition
- AFC or NFC market?
- Who was in playoffs and Superbowl last year?
- What is current and last years standing of your market's team?
- If your market doesn't have a franchise , then which one would they be interested in? |
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Term
| Estimating Baseball points to consider? |
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Definition
- What is the home team or the team of local interest?
- Are they AL or NL?
- Who was in the playoffs and World Series?
- What time are the games airing? |
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Term
| Estimating Basketball points to consider? |
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Definition
- What is the home team, division, standing..etc.?
- What was in the playoffs and championships? |
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Term
| Estimating College points to consider? |
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Definition
- Know which teams are in your market and who their rivals are.
- Who was in the NCAA basketball tournament last year?
- Who played in the Rose Bowl?
- Who's ranked number 1? |
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Term
| When estimating a number for an event not reported in a rating book, use? |
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Definition
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Term
| Estimating a demo number for the World Series in a market with no October book? |
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Definition
1. Look at May average HH numbers
2. Look at demo number for baseball in your market.
3. Divide Demo/HH to get skew
4. Get HH number from overnights for World Series from last year.
5. Multiply the % ska with the HH number to get your demo number. |
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Term
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Definition
| Evaluate how HUTs/PUTs, ratings, shares, and CPPs increase or decrease |
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Term
| To calculate an increase? |
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Definition
Divide the bigger number by the smaller number.
(example: $600/$500 is 1.20, therefore there is a 20% increase). |
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Term
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Definition
Divide the smaller number by the bigger number.
(example: 7/8 is .88, then subtract 88 - 100. Therefore there is a 12% decrease). |
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Term
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Definition
| estimated % of TV households in the surgery area with one home. |
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Term
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Definition
| specific persons within a specific demo. PUT is the sum of all demos. |
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Term
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Definition
| percentage of total homes tuned to a specific show. Rating is a % of TV universe. |
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Term
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Definition
| percentage of homes/demo whose sets are in use and tuned in. |
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Term
What is the share?
1700 homes
900 are being used - PUT
600 tuned in to CBS - rating |
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Definition
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Term
| If you need a rating for SEPTEMBER |
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Definition
SHARE FROM MAY '14
X PUT FROM NOV'13 |
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Term
|
Definition
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Term
|
Definition
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Term
|
Definition
|
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Term
| What to take into account when looking at rating projections |
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Definition
- PUT/HUT trends
- Share trends
- Seasonal variances in viewing behavior
- Local breaks |
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Term
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Definition
| penetration into the DMA from stations that are adjacent. |
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Term
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Definition
| what airs prior or after each program. |
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Term
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Definition
| an advertising pod positioned next to a particular tv or radio program. Also called a commercial break position. |
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Term
| Average quarter hour rating |
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Definition
| the audience estimate reported by Nielsen for TV and radio. It provides the average number of persons or households who watched/listed for a least 5 minutes of the 15 minute segment being reported. |
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Term
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Definition
| sum of individual ratings in a media plan. |
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Term
|
Definition
| homes using tv/total homes |
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Term
| If there are 10 women 18-49 in the city and 5 are using tv, the women 18-49 PUT level would be |
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Definition
|
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Term
|
Definition
| the percentage of the total homes or demo(whether or not they are using tv) tuned in to a specific program |
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Term
| 10 total homes, 3 are watching station A. Station A has a 30 rating |
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Definition
| 3 homes/10 homes = 30% rating |
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Term
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Definition
| percentage of demo viewing TV (TV's are in use) tuned to a specific program. |
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Term
| 6 homes are using TV, 3 are tuned to Station A. What share does Station A have? |
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Definition
| 3 homes/6 homes = 50% share |
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Term
Total HHs - 10
HHs using TV - 5
Station A watching - 4 homes |
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Definition
HUT Level: -50%
Station A Rating: 40
Station A Share: 80% |
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Term
| How many markets does Nielsen survey? |
|
Definition
|
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Term
|
Definition
|
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Term
| How many household metered markets (including LPM markets) are there |
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Definition
|
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Term
| LPM metered markets can supply you with? |
|
Definition
| Demographic and HH ratings, shares and HUTs information only. |
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