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Definition
| A unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. |
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Definition
| one or more specific groups of potential consumers toward which an organization directs its marketing program. |
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Definition
| the management of the details of an operation. |
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Definition
| statistical data relating to the population and particular groups within it. |
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Definition
| A list of possessions or goods on hand. |
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| Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user. |
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Definition
| the communication like between sellers and buyers for the purpose of influencing, informing, and persuading a potential buying's purchasing decision. |
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| Customer Relationship Management |
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Definition
| using information about customers to create marketing strategies that develop and sustain desirable customer relationships. |
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Definition
| pricing the highest-quality or most-versatile products higher than other models in the product line. |
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| setting a low initial price on a new product to appeal immediately to the mass market. |
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Definition
| When the product is priced in line with or just below competitors' prices to try to capture more of the market. |
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