Shared Flashcard Set

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vocabulary
12
Marketing
9th Grade
08/31/2015

Additional Marketing Flashcards

 


 

Cards

Term

Marketing mix-

  1.  
Definition
  1. a combination of factors that can be controlled by a company to influence consumers to purchase its products.
Term
Target marketing
Definition
a particular group of consumers at which a product or service is aimed.
Term
Demographics
Definition
statistical data relating to the population and particular groups within it.
Term
Channels of Distribution
Definition
The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. 
Term
Inventory
Definition
a complete list of items such as property, goods in stock, or the contents of a building.
Term
Logistics
Definition
the detailed coordination of a complex operation involving many people, facilities, or supplies.
Term
Premium pricing
Definition
 is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.
Term
Penetration Pricing
Definition
A marketing strategy used by firms to attract customers to a new product or service


Term
Skimming pricing
Definition
is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management.
Term
Competitve pricing
Definition
Setting the price of a product or service based on what the competition is charging. 
Term
Customer Relationship Managment
Definition
 an approach to managing a company's interaction with current and future customers
Term
Promotional tools
Definition
Promotion is also defined as one of five pieces in the promotional mix orpromotional pla
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