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a combination of factors that can be controlled by a company to influence consumers to purchase its products.
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| a particular group of consumers at which a product or service is aimed. |
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| statistical data relating to the population and particular groups within it. |
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| The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. |
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| a complete list of items such as property, goods in stock, or the contents of a building. |
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| the detailed coordination of a complex operation involving many people, facilities, or supplies. |
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| is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. |
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A marketing strategy used by firms to attract customers to a new product or service
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| is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. |
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| Setting the price of a product or service based on what the competition is charging. |
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| Customer Relationship Managment |
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| an approach to managing a company's interaction with current and future customers |
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| Promotion is also defined as one of five pieces in the promotional mix orpromotional pla |
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