Term
| Kellner's three-pronged approach |
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Definition
Textual analysis
Audience reception
Political economy |
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Term
| Four trends in the media industry and their implications |
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Definition
Growth
Integration
Globalization
Concentration of ownership |
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Term
| Growth (in terms of the major trend in the media industry) |
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Definition
| Advertising is found everywhere |
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Term
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Definition
| Own many different properties across a wide spectrum of products |
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Term
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Definition
| own all (or many) steps in the production process line |
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Term
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Definition
| worldwide distribution- all kinds of people and places; sex and action are most widely distributed globally because it is the easiest to translate |
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Term
| Concentration of ownership |
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Definition
| 5 main groups of ownership that own the majority of the media products |
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