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Definition
| An advantage consumers receive from using a product |
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Definition
| The reasons or benefits that cause people to make purchases to satisfy wants and needs; customer’s reason for buying goods or services; why people buy |
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Definition
| The reason for making a purchase that has the greatest influence on a customer’s buying decision |
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Definition
| Reasons for buying that involve an appeal to the customer’s emotions or feelings |
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Term
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Definition
| Acting according to an intellectual identification with the thoughts, feelings, values, attitudes, and/or actions of another person |
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Definition
| A fact about or characteristic of a product |
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Term
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Definition
| Something required or essential that is lacking |
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Definition
| Loyalty to a particular business |
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Term
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Definition
| Important, distinguished, or lofty in status; regarded with respect |
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Definition
| Reasons for buying that appeal to the sense of reason or judgment |
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Term
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Definition
| Items in their natural state or condition |
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Definition
| An established set of rules |
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Definition
| A supplier of goods, usually a wholesaler or distributor |
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Term
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Definition
| A desire for something that may or may not be required |
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