Term
| Population trends in marketing |
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Definition
| will cause people in different areas to have vastly different economic needs. |
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Term
| With marketing, you will learn... |
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Definition
| how businesses use marketing to increase businesses effectiveness and profits. |
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Term
| Successful business market plans that... |
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Definition
| responds to the needs of customers. |
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Term
| Marketing activity includes... |
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Definition
| communicating the value of products to prospective customers. |
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Term
| Product service management |
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Definition
| Assisting in the design and development of products and services that will meet the needs of prospective customers. |
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Term
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Definition
| Determining the best methods and procedures to be used so prospective customers are able to locate, obtain, and use the products and services of an organization. |
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Term
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Definition
| Direct, personal communications with prospective customers in order to assess needs and satisfy those needs with appropriate products and services. |
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Term
| Marketing-information management |
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Definition
| Obtaining, managing, and using market information to improve decision making and the performance of marketing activities. |
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Term
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Definition
| Budgeting for marketing activities, obtaining the necessary financing, and providing financial assistance to customers to assist them with purchasing the organization's products and services. |
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Term
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Definition
| Establishing and communicating the value of purducts and services to prospective customers. |
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Term
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Definition
| Communicating information to prospective customers through advertising and other promotional methods to encourage them to purchase the organization's products and services. |
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Term
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Definition
| the performance of business activities that direct the flow of goods and services from producer to consumer or user. Can also be defined as the creation and maintenance of satisfying exchange relationships. |
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