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| is the systematic studying of an issue and the preperation of a written document to deal with the problem. |
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| is a short-range planning. |
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| a long-range planning done by the highlight management levels in the company, including the president, vice president, and chief operating officer. |
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| Grand or corporate strategies |
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| Provide overall direction for the company. |
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| When a company tries to expand sales, products, or number of employees. |
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| Is a plan to keep the company operating at the same level that it has for several years. |
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| Defensive or retrenchment strategy |
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| is a plan to reverse negative trends in a companys, such as losses in sales. |
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| Is a plan that employs several different strategies at once. |
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| Are plans that pertain to single departments or units within a company. |
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| strategy is designed to prduce and deliver a product or service for a lower cost than the competition. |
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| A strategy that strives to make the product or service unique. |
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| Are short ranged operational plans the support bubusiness strategies by emphasizing practical implementation. |
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| Is the application of the basic planning process at the highest levels of a company. |
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| Is developing the grand- and business-level strategies to be used by the company. |
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| Outlines why the company exists. |
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| Are concise statments that provide direction for employees and set standards for achiving the company's strategic plan. |
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| The most utilized process for determining a company's overall health. |
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| Is the action stage of strategic management. |
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| Is the process of continuously monitoring the company's progress toward its long range goals and missions. |
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