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| Gives benefits of a specific product or service and relies on rational arguments why a customer should buy it. |
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| Advertising that aims to build an image |
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| Advertising for a company |
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| company that specializes in creating advertising |
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| The key liaison between the client and the agency. |
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| Someone who spends alot of time talking to the target markets. |
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| A detailed listing of where and when ads will run |
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| The person who develops the media plan |
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| Someone who has a background in design ot fine art and is responsible for how the ad will look |
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| Someone who has a writing background and writes the words in the ad. |
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| Someone who helps guide the creative process and ensures that the creative teams work conveys the right message and is line with the clients needs. |
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| Someone who faciliates everything that happens after the client agrees to develop an ad or campaign. |
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| A documnet that outlines the activities to be completed and resources needed ti create advertising. |
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| A series of related advertisements witha similar look, feel, and theme that centers ona specific product, service, or brand. |
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| How a company Positions its brand or product in its advertising |
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| Cretive brief; short document that defines the target market and articulates the main message of the advertising. |
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| The total number of people who see an ad. |
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| The number of times a member of the target audience is exposed to the advertising message. |
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| The amount of time required to place an ad. |
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| involves collecting data that can be classified into meaningful numerical values. |
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| research that interprets the why and how of peoples opinions |
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| A legal order to discontinue the deceptive advertising |
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| Correct false impressions left by the deceptive ads |
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