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| The presentation of ideals or images in such a way as to reveal certain ideals or qualities and to conceal others. |
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| A method used to attract viewers by presenting more exciting stories over-less exciting but perhaps more news worthy ones. |
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| An excerpt from a speech or report that is presented as summarizing but may actually distort the sentiments of the speaker or writer. |
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| The deliberate or unconscious use of camera shots to influence audiences, also the use of a number of techniques by journalists and broadcasters to create a particular impression of reality. |
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| A formal U.S. policy by which broadcasters must allow equal airtime for all sides of an issue. |
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| The use of language particularly in politics and public relations to create a biased, positive connotation for ideals, events, or policies that one favors and a biased negative impression about ideals, events, or policies that are disliked. |
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| The introductory of a sentence of a news story that is meant to give a reader the essence or general meaning of the story. |
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| A term used synonymously with the word reporter to indicate that reporters make strategic choices that frame news stories. |
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| Weasel words that create an appealing claim or impression without specifically defining a concrete meaning for the words or phrases. |
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| The practice of integrating products in films. television in order to reach consumers. |
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| A principle that states that our minds strive towards congruence and completion of information. |
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| Using photographic technology to record exactly where a person is looking as he or she is interacting with some kind of visual display. |
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| Information meant to affect people on a unconscious level. |
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| Using technology to determine consumers internal subconscious reactions to products and brand names effective for marketing strategies. |
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