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| those who generally support the social and economic status quo and are suspicious of efforts to introduce new political formulae and economic arrangements. Conservatives believe that a large and powerful government poses a threat to citizens' freedom |
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| citizen's attitudes about political issues, leaders, institutions, and events |
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polling error that arises when the sample is not representative of the population being studied, which creates errors in overrepresenting or underrepresenting some opinions |
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| A distinctive pattern of voting behavior reflecting the differences in views between women and men. |
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| those who generally supports political and social reform; extensive governmental intervention in the economy; the expansion of federal social services; more vigorous efforts on behalf of the poor, minorities, and women; and greater concern for consumers and the environment |
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| A shift in electoral support to the candidate whom public opinion polls report as the front-runner |
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A polling method in which respondents are selected at random from a list of ten-digit telephone numbers, with every effort made to avoid bias in the construction of the sample
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| A process of preparing the public to take a particular view of an event or a political actor. |
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| A method used by pollsters to select a representative sample in which every individual in the population has an equal probability of being selected as a respondent |
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A polling error that arises based on the small size of the sample
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| The requirement that broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public |
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social desirability effect |
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| The effect that results when respondents in a survey report what they expect the interviewer wishes to hear rather than what they believe. |
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| a political ideology that emphasizes freedom and voluntary association with small government. |
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the induction of individuals into the political culture; learning the underlying beliefs and values on which the political system is based.
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| The power of the media to bring public attention to particular issues and problems. |
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A specific preference on a particular issue.
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The impression conveyed by polls that something is important to the public when actually it is not.
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| Freedom from governmental control. |
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| The public forum in which beliefs and ideas are exchanged and compete. |
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| The ability to influence gov and politics. |
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| The cohesive set of beliefs that forms a general philosophy about the role of government. |
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| the power of the media to influence how events and issues are interpreted. |
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| Federal Communications Commission (FCC), an independent agency |
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Regulates American radio and television, FCC regulation only applies to over the air broadcast
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The media contributes great influence to: |
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1) setting the political agenda
2) shaping electoral outcomes
3) interpreting events and political results |
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the power of the news media has greatly increased thanks to ____. |
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A polling technique in which the questions are designed to shape the respondent's opinion.
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A political ideology that emphasizes social ownership or collective government ownership and strong government.
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A small group selected by researchers to represent the most important characteristics of an entire population.
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scientific instruments for measuring public opinion.
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social institutions, including families and schools, that help to shape individuals' basic political beliefs and values.
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something happens that scars/changes a person's political views (Great Depressions, World wars etc) |
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a pattern of voting behavior reflecting the differnces and views between more educated and less educated people
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| the largest percentage of votes win |
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| must have over 50% of votes to win |
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| Process of redrawing legislative boundaries for the purpose of benefiting the party in power |
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Congressional election that occurs between presidential election years
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| People who have no party affiliation |
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