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Definition
Symmetry in which both halves of a composition are not identical. Also referred
to as informal balance. |
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Definition
| Concerned with beauty or the appreciation of beauty. 2. Of pleasing appearance. |
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Definition
The understanding of the consumer group for which the design is
targeted. This would include the audiences, demographics, physical location, amount of time
available to view the design, and interest in the subject matter. |
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Definition
A condition in which different elements are equal or in the correct proportions. There
are three types of visual balance: symmetry, asymmetry, and radial. |
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Definition
The property possessed by an object of producing different sensations on the eye as a
result of the way it reflects or emits light. |
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Definition
The state of being noticeably different from something else when put or
considered together. 2. Enhancement of appearance provided by juxtaposing different colors
or textures. |
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Term
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Definition
The statistical data of a population, esp. those showing average age, income,
education, etc. |
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Definition
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Term
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Definition
| Special importance, value, or prominence given to something. |
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Definition
1. Having the three dimensions of length, width, and depth. Also referred to as a solid.
2. The organization, placement or relationship of basic elements, as volumes or voids in a
sculpture, so as to produce a coherent image. |
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Term
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Definition
The principle that maintains that the human eye sees objects in their entirety before
perceiving their individual parts. |
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Term
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Definition
The art of combining text and pictures in advertisements, magazines, books,
etc. |
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Term
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Definition
| The quality of forming a pleasing and consistent whole. 2. Agreement or concord. |
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Term
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Definition
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Term
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Definition
1. A long thin mark on a surface. 2. A continuous extent of length, straight or curved,
without breadth or thickness; the trace of a moving point. 3. Long, narrow mark or band. |
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Term
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Definition
The activity of gathering information about consumers’ needs and
preferences. |
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Term
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Definition
The process of deciding what information needs to go into the graphic
design, as well as how to effectively use the design elements and principles to present the
information. This analysis is based on a thorough analysis of the audience. |
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