Shared Flashcard Set

Details

Vocabulary for Design
Miss Gazzuolo's class
24
Journalism
8th Grade
10/19/2011

Additional Journalism Flashcards

 


 

Cards

Term
gutter
Definition
folds between t pages where they are bound together
Term
internal margin
Definition
one pica spacing between all of the elements on a spread
Term
external margin
Definition
white space around the outside of a spread
Term
eyeline
Definition
across the spread page above or below the center to help the reader's eye move from page to page
Term
folio
Definition
page number and spread identification
Term
dominant photo
Definition
largest photo on the spread at least 2 to 2.5 times larger than any other photo on the spread
Term
copy
Definition
the story typically resting below the eyeline
Term
column structure
Definition
structure created when the spread is divided into a number of equal division and creates visual orginizations for the spread
Term
caption
Definition
copy that descibes the picture
Term
headline
Definition

the title

line of large type to grab readers attention

Term
bleed photos
Definition
a photo that breaks the spread's external margin and runs to the edge of the page
Term
white space
Definition
empty area of a spread that is not covered by type or pictures
Term
candid photo
Definition
unposed photo
Term
Why do we need headlines?
Definition
They attract attention and they provide a link to content
Term
Why do we need secondary headlines?
Definition
they give us content clues and they provide a link
Term
primary or main headlines
Definition
main part of the headlines; the most important words
Term
secondary/subheadlines
Definition
usually in sentence form it adds information either above or below the main headline
Term
hammer
Definition
features a primary headline over one or more lines of a secondary headline
Term
kicker
Definition
a label often sits atop the main headline
Term
wicket
Definition
this headline pattern is the opposite of the hammer with the secondary headline on top
Term
tripod
Definition
places the secondary headline beside the primary headline
Term
style guidelines
Definition

write with action verbs

write in present tense

use single not double quotes

forget the periods in the main heads

avoid abbreviations

go for impact

magazine style heads may not always be phrases  with verbs

Term
What is one way to a powerful headline?
Definition

using visual verbal links 

VVL is used by adding a photo on the spread that is related to the spread headline

Term
What are ways to bang up your headlines?
Definition

alliteration

onomatopoeia

rhyming

pop-culture references

puns and word play

cliches and common sayings

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