Term
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Definition
| folds between t pages where they are bound together |
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Term
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Definition
| one pica spacing between all of the elements on a spread |
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Term
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Definition
| white space around the outside of a spread |
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Term
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Definition
| across the spread page above or below the center to help the reader's eye move from page to page |
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Term
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Definition
| page number and spread identification |
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Term
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Definition
| largest photo on the spread at least 2 to 2.5 times larger than any other photo on the spread |
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Term
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Definition
| the story typically resting below the eyeline |
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Term
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Definition
| structure created when the spread is divided into a number of equal division and creates visual orginizations for the spread |
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Definition
| copy that descibes the picture |
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Term
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Definition
the title
line of large type to grab readers attention |
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Term
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Definition
| a photo that breaks the spread's external margin and runs to the edge of the page |
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Term
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Definition
| empty area of a spread that is not covered by type or pictures |
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Term
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Definition
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Term
| Why do we need headlines? |
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Definition
| They attract attention and they provide a link to content |
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Term
| Why do we need secondary headlines? |
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Definition
| they give us content clues and they provide a link |
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Term
| primary or main headlines |
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Definition
| main part of the headlines; the most important words |
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Term
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Definition
| usually in sentence form it adds information either above or below the main headline |
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Term
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Definition
| features a primary headline over one or more lines of a secondary headline |
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Term
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Definition
| a label often sits atop the main headline |
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Term
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Definition
| this headline pattern is the opposite of the hammer with the secondary headline on top |
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Term
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Definition
| places the secondary headline beside the primary headline |
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Term
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Definition
write with action verbs
write in present tense
use single not double quotes
forget the periods in the main heads
avoid abbreviations
go for impact
magazine style heads may not always be phrases with verbs |
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Term
| What is one way to a powerful headline? |
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Definition
using visual verbal links
VVL is used by adding a photo on the spread that is related to the spread headline |
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Term
| What are ways to bang up your headlines? |
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Definition
alliteration
onomatopoeia
rhyming
pop-culture references
puns and word play
cliches and common sayings |
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