Term
|
Definition
| Gives the benefits of a specific produc tor service and relies on rational arguements why a customer should buy it. |
|
|
Term
|
Definition
| Is the advertising that aims to bid an image |
|
|
Term
|
Definition
| Advertising for a company |
|
|
Term
|
Definition
| Is a company that specializes in creating advertising |
|
|
Term
|
Definition
| Is the key liaison betweenthe client and the agency |
|
|
Term
|
Definition
| People who learn about the target markets |
|
|
Term
|
Definition
| Is a detaile dlisting of where and when ads will return |
|
|
Term
|
Definition
| The person who develops the media plan |
|
|
Term
|
Definition
| The person who creates the background in design or fine art and is responsible for how the ad will look. |
|
|
Term
|
Definition
| Had a writnig background and writes background and writes the words in the ad |
|
|
Term
|
Definition
| Helps guild the creative processs and ensures that the creative team's work convey's the right message and is in the line with the client's needs |
|
|
Term
|
Definition
| Is to facilitate everything that happens after the client agrees to develop an ad or campaign |
|
|
Term
|
Definition
| Is a documument that that outlines the activities to be completed and resources needed to create advertising |
|
|
Term
|
Definition
| Is a series a series of related advertising with a simular look, feel, and theme that centers on a specific product, service, or brand. |
|
|
Term
|
Definition
| Is how a company posotions its brand or product in its advertising. |
|
|
Term
|
Definition
| A short document that defines the target market and articulates the main messages of the advertising |
|
|
Term
|
Definition
| Is the total number of people who see an ad |
|
|
Term
|
Definition
| The number of times a member of the target aufience is exposed to the advertising messege |
|
|
Term
|
Definition
| The amount of time required to place an ad |
|
|
Term
|
Definition
|
|
