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Vocabulaire pour le marketing et la publicité PART II
Vocabulaire pour le marketing et la publicité PART II
33
Language - French
Undergraduate 4
10/05/2012
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Cards

Term
department store
 Definition
un grand magasin
Term
labled
 Definition
griffé
Term
clothing label
 Definition
une griffe
Term
wholesaler
 Definition
un grossiste
Term
branding
 Definition
l'identité de marque (f)
Term
corporate image
 Definition
l'image de marque (f)
Term
import
 Definition
l'importaton (f)
Term
logo
 Definition
un logo
Term
investment
 Definition
un investissement
Term
self service store
 Definition
un magasin à libre service
Term
direct marketing
 Definition
le marketing direct
Term
brand
 Definition
la marque
Term
advertising medium
 Definition
un moyen publicitaire
Term
niche market
 Definition
une niche de marché
Term
packaging
 Definition
le packaging
Term
sponsorship
 Definition
le parrainage
Term
positioning
 Definition
le positionnement
Term
price
 Definition
le prix
Term
producer
 Definition
un producteur
Term
staple
 Definition
un produit de première nécessité
Term
cheap product
 Definition
un produit bas de gamme
Term
high end product
 Definition
un [rpduit haut de gamme
Term
prospecting
 Definition
la prospection
Term
advertising, advertisement
 Definition
la publicité (la pub)
Term
advertisement
 Definition
la réclame
Term
public relations
 Definition
les relations publiques (f)
Term
profitability
 Definition
la rentabilité
Term
charge, royalty fee
 Definition
la redevance
Term
distribution network
 Definition
le réseau de distribution
Term
line of business
 Definition
le secteur d'activité
Term
trade show , exhibition
 Definition
un salon
Term
discounted
 Definition
soldé
Term
to sell off merchandise to settle the balance of an account
 Definition
solder
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