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Vocabulaire pour le marketing et la publicité
Vocabulaire pour le marketing et la publicité
37
Language - French
Undergraduate 4
10/05/2012
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Cards

Term
occupation
 Definition
l'activité
Term
business, job
 Definition
l'activité professionnelle
Term
hand crafted
 Definition
artisanal
Term
work shop
 Definition
un atelier
Term
cheap, low-end
 Definition
bas de gamme
Term
budget
 Definition
un budget
Term
marketing campaign
 Definition
une campagne de marketing
Term
ad campaign
 Definition
une campagne publicitaire
Term
central purchasing
 Definition
une centrale d'achats
Term
targeted (passé compossé)
 Definition
ciblé
Term
stylish
 Definition
chic
Term
target market
 Definition
la clientèle cible
Term
e-commerce
 Definition
le commerce en ligne
Term
concept
 Definition
le concept
Term
competition
 Definition
la concurrence
Term
packaging
 Definition
le conditionnement
Term
consumer
 Definition
un consommateur
Term
subscription/fee
 Definition
une cotisation
Term
door to door sales
 Definition
le démarchage
Term
retailer, retail outlet
 Definition
un détaillant
Term
placement
 Definition
la distribution
Term
distributer
 Definition
un distributeur
Term
sample
 Definition
un échantillon
Term
packaging
 Definition
l'emballage
Term
position, location
 Definition
l'emplacement
Term
upstream
 Definition
en amont
Term
downstream
 Definition
en aval
Term
on promotion
 Definition
en promotion
Term
on sale
 Definition
en solde
Term
product study or survey
 Definition
une enquête de marché
Term
registering
 Definition
l'enregistrement
Term
to register
 Definition
enregistrier
Term
equipment
 Definition
l'équipment
Term
market study
 Definition
une étude de marché
Term
export
 Definition
l'exportation
Term
range, a scale,
 Definition
une gamme
Term
management
 Definition
la gestion
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