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Definition
| This protects the original way an idea is expressed and includes any type or original architectural, artistic, dramatic, digital, literary, or musical work. |
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| The PLC stage in which a product's sales decline. |
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| This protects the original idea and the described product. |
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| This occurs when a trademark or servicemark loses its significance in the market. |
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| The PLC stage where a product's sales start increasing at an increasing rate and then slow to increasing at a decreasing rate of growth |
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| This refers to all knowledge within the firm plus copyrights, trademarks, service marks, patents, and trade secrets. |
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| The PLC stage where a new product is initially distributed and made available to the market. |
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| The part of the package that can be used to promote, describe, and identify the product. |
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Definition
| The PLC stage where sales growth slows then levels off. |
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| The container or wrapper for a product that provides product protection, facilitates product use an/or storage, and supplies important marketing communication. |
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| The describes a product's sales and profits over its lifetime and involves product development, introduction, growth, maturity, and decline. |
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| A group of products that are closely related because they are similar in function, customer groups, distribution, and price ranges. |
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| The management of all products in a product line for the entire product life cycle. |
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| This is some term used to uniquely identify a service. It can be a word, logo, package design, or slogan. |
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Definition
| This is a process that protects any piece of information that is not commonly known and is something competitors cannot get though legal investigation methods. |
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Term
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Definition
| This is some term used to uniquely identify a product. It can be a word, logo, package design, or slogan. |
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Term
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Definition
| This protects the original idea and the way the product is made |
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Term
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Definition
| A promise of product or service performance that is either expressed [contractual] or implied. |
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