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Vis Comm Test 2
April Newton
43
Communication
Undergraduate 2
11/13/2011

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Cards

Term
Typeface Families
Definition
- blackletter
- roman
- script
- miscellaneous
- square serif
- sans serif
Term
Blackletter
Definition
aka "Old English" or Gothic
Term
Roman
Definition
took 300 years to develop what we see now
Term
Script
Definition
first developed in 1557, mostly now used to give appearance of high quality
Term
Miscellaneous Type
Definition
non-traditional fonts
Term
Square Serif
Definition
intended to draw attention to a product or message
Term
Sans Serif
Definition
easy to read, often used for screen presentations
Term
Typeface Attributes
Definition
- size
- color
- font
- columns
- justification
- space
Term
How many fonts are appropriate for one presentation?
Definition
No more than two
Term
How many columns can be on one page of newspaper?
Definition
up to eight
Term
Kerning
Definition
the space between individual letters
- Too much, too little, or uneven makes for difficult reading
Term
Leading
Definition
space b/w lines of type
Term
Ally
Definition
space b/w columns
Term
Gutter
Definition
space b/w pages
Term
How many typeface styles/variations are there?
Definition
- 40,000 styles
- 176,000 variations
Term
Four Suggestions for Good Graphic Design
Definition
- contrast
- unity
- rhythm
- balance
Term
Contrast shows differences in...
Definition
- color
- size
- symbolism
- time and sound
Term
Balance
Definition
placement in design's frame
Term
Rhythm
Definition
control of viewer’s eye movement
Term
Rhythm contains...
Definition
- sequencing: positioning elements so viewer sees each in designer’s desired order

- simplicity: alignment of elements can make viewer's eyes move in a linear pattern or all over
Term
Unity
Definition
related content and stylistic consistency
Term
Functions of Graphic Design
Definition
- makes a brand recognizable
- makes it stand out from the crowd of similar products
- package can project an instant sense of what the product is all about
- can make or break your ability to sell a product
Term
Process of Graphic Design
Definition
- Design brief
- Research
- Brainstorming/Sketching
- Reflection
- Revisions
- Presentations
Term
How Cartoons Communicate
Definition
- drawing style
- facial expression
- balloons
- movement lines
- panels in frame
- setting
- action
Term
Humor in Cartoons
Definition
- exaggeration (of body parts and background)
- caricature (recognizable figure exaggerated)
- mistakes
- visual puns
- comic illustrations
- allusions
Term
Fashion
Definition
allows people to be part of greater society and still express their individualism
Term
Anti-fashion
Definition
prevails when socializing factors outweigh need for individuality
Term
Fashion meets a culture's needs for...
Definition
- modesty
- sexual expression
- power and status
- political statements
Term
Semiotics of Fashion
Definition
- types of fabrics
- colors
- cuts of clothing
- length of pant/skirt
- height of shoe heel
- function of clothing
Term
Who created the first written work on architecture?
Definition
Vitruvius
Term
Three Basic Needs of Architecture
Definition
- firmitas
- utilitas
- venustas
Term
Firmitas
Definition
durability or that a building should last
Term
Utilitas
Definition
that a building should work well for the people who use it
Term
Venustas
Definition
beauty or that a building should delight and raise spirits
Term
Types (Uses) of Architecture
Definition
- vernacular
- polite or monumental
- commercial
- green
- industrial
- recreational
- military
Term
Who developed the ink that Gutenberg used?
Definition
Jan Van Eyck
Term
Who introduced the Script typeface?
Definition
Robert Granjon
Term
Who introduced square serif?
Definition
Vincent Figgins
Term
Who introduced sans serif?
Definition
William Carlson IV
Term
Which graphic designer created the I Heart NY logo?
Definition
Milton Glaser
Term
Who was the first to draw weather map symbols in 1686?
Definition
Edmond Halley
Term
What revolutionary communication tool was introduced in 1848?
Definition
the telegraph
Term
The Six Perspectives of Info Graphics
Definition
- personal
- historical
- cultural
- technical
- ethical
- critical
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