Freedom

1. Guilt
2. Share vs. Justify (feeling cornered)
3. Free from toxins
4. Stress (Psychological vs. Physical)
5. Short term (not free) vs. Long term

• a lot of people aren't ready to face the facts

Is "a coach" helping, pushing them along the way:

• You are who we live for
• Vegan starter kit
• Should be about convienence
• Hypersensitivity vs. Desensitized
• Listening to consumer

• One piece of info can change one's perception
• Tansition = unfamiliar, scary
• They changed/transformed
• People hoping and thinking you will fail

"Climbing the Mountain"

-Go tell it on the mountain

• Dove's dichotomy - non-vegans?
• Metaphor: Climbing a mountain.
  • Obstacles: new and unfamiliar, but not super scary like a 14er.
  • Is attainable, something different than the convienient flat, easy walk
  • Take a break, considering
  • With friends vs. self
  • Picking up trash on a hike

1. Box our
2. Tool: using it to build something bigger
   1. Education = tool (planned)
   2. Knowledge = experience (unexpected)
3. Overflowing tea cup... (Brain Rules)
4. Rebirth

1. Map out variation
2. Different motives
3. Impact on social life?

1. Slow Process
2. Small Community/local

1. Active
2. Emotional

1. Inconvienient
2. Sacrifice
3. Non normative - causes social probs?

• Living in the moment

means "no violence" in Hindu

1. Garden: "Planting the seed"
2. Getting "out of the box"
3. Circle of life
4. Road/highway
5. Climing a mountain vs. straight-away