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1. David Carson
-self taught Graphic Designer
-"dirty type", "grundge type"
-beach culture
2.Fred Woodward
-Youngest inducted into art directors hall of fame
-started at GQ in 2001
-Rolling stone designer
3.Debora Sussman
-enivormental graphic designer
-worked worldwide
-opened own firm in 1968 in LA |
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-Cyan, Magenta, Yellow, Key(black)
-print |
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| File protection/ back up files? |
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| Difference of vector and rasterized images |
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| Vectors are scalable, rasterized are not |
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| Photoshop uses what images? |
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| Adobe Illustrator uses what images? |
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| Adobe Illustrator file formats |
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| Ethical Business practices |
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1. Integrity
2. Fees
3. Dead lines
4. Contracts
5. Spec Work
6. File sharing |
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| -standing by your personal moral values |
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- Be fair and truthful
-Stick to deadlines |
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-use high res images
-free sites
-cite your sources
-downloading does not make it legal to use |
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| unauthorized use of copyright material |
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| power of influencing the intellect or emotion |
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| using some kind of borrowed element in the creation |
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| presenting the work of others as your own |
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| convey or enhance an idea by providing illustrative visual representation for that concept |
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-grab the attention of viewer
-effectively convey or enhance the idea or concept |
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| Illustration methods for conveying an idea or concept |
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-expressive technique/style
-unique point of view
-convey a certain mood
-convey a memorable concept
-create an idea of surrealism |
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-advertising
-editorial
-books
-technical info
-animation |
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| Before desktop publishing |
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-phototypesetting
-prepress stripper
-paste-up |
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| -general course or prevailing tendency over a duration of time |
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| What does representational mean? |
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| What does conceptual mean? |
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| -general idea used to formulate a plan that solves a problem |
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| Methods for developing concepts |
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-moodboarding
-brainstorming
-free-form writing
-sketchbooking
-mind mapping
-word association |
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| Types of concepts in application |
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-cultural cliche
-hyperbole |
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| Illustration in Advertising |
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| -illustrative visual representation intended to persuade an audience to purchase and idea, product, or service |
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| Illustration in Editorial |
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| illustration that visually conceptualizes the content of the article |
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| illustrations that embellish or tell the story in publications |
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| precise drawings used over photographs when specific details need to be emphasized |
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| precise drawings that integrate typography to express a process or quantity of data |
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| Illustration in Animation |
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| What is Photo- Illustration |
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| -conveys or enhances an idea through photography and photo manipulation |
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-advertising
-editorial
-promotional
-for sale; books, gallery, stock |
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| Photo Illustration in Advertising |
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| persuade an audience to purchase an idea, product, or service through photography and photo manipulation |
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| Photo Illustration in Editorial |
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| work that visually conceptualizes the content of an article through the photographic process |
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| Photo Illustration Promotional Design |
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| design that usually goes to a limited and or narrow audience or client |
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-advertising
-annual reports
-brochures
-editorial
-books & cover design
-identity
-posters
-public service
-type design
-information design |
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| design to persuade people to purchase an idea |
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| annual financial statement |
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| opening spread for a written material |
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| design of cover and interior |
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-identity: company face
-branding: a unique concept that is memorable about a company |
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| large scale announcements |
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| created for a non- profit |
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| organizing & visually arranging data |
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| work that directs you through a 3d space |
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| 3d identity for a product packaging |
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design with paper; creating pop ups
-dimensional and moveable |
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| Point of view purchase display |
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made to highlight a product or line of products
-strategically placed |
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| development of systematic visually cohesive sign systems for given environmental site |
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| direction devices meant to help people find their way |
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| designing practical solutions to tell a story in a 3d space |
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| -distribute either printed or electronic data to user |
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| method of dispersing information to a large audience; "moving billboard" |
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design to promote items;
-apparel
-cups
-giftcards |
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| creating graphic elements, while employing a user-centered design approach |
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| covers all human aspects of a users intereaction w/a website interface |
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| group of creative developers |
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| Designers information sources |
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-ask clients questions and investigate
-write a brief that defines the problem
-research before and during the process
-study the user |
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-competitor analysis
-ethnographic research
-marketing research
-user testing |
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| evaluation of competitors |
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| focus on links between human behaviors and culture |
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| collecting, recording and analysis of data relating to marketing products and services |
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| technique used to evaluate a product or service by testing it on users or a target audience |
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| creating prototype exploring various color, imagery, typography and structure |
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| 4 steps to developing a prototype |
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1. Conceptualization
2. Thumbnail Sketch
3.Rough prototype
4. Final presentation |
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| multi-disciplinary pr specialist creative group designing for outside clients |
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| firm that specializes in all activities involved in the transfer of goods from seller to consumer |
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| a work place that practiced the profession of planning, designing and writing advertisements |
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| firm that manages the promotion of goodwill between an organization and the public |
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| an employee who exclusively designs for the business or organization he is employed |
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| a designer in conjunction with others who own and operate their own design business |
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| a designer who will work for hire; freelancer |
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| Designers collaborate with? |
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-clients; business or individual who hires a designer
-service providers
ex. illustrators, printers, paper reps, animators, studio rentals, industrial designers |
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| a professional publication targeting a specific industry |
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| a professional organization targeting a specific industry |
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