Term
| Strategic communication isn‘t a thing; it‘s a_____ |
|
Definition
|
|
Term
| What is Strategic Communication? |
|
Definition
| Focused United States Government efforts to understand and engage key audiences to create, strengthen, or preserve conditions favorable for the advancement of United States Government interests, policies, and objectives through the use of coordinated programs, plans, themes, messages, and products synchronized with the actions of all instruments of national power. |
|
|
Term
| If the AF is to be successful in accomplishing its mission and pursuing its vision, then every Airman must be aware of and understand that the primary purpose of Strategic Communication is to _______ ________ _______ |
|
Definition
| influence particular audiences |
|
|
Term
| __________ _____ ___________systems enable information superiority on the battlefield. |
|
Definition
|
|
Term
| The goal of engagement is to : |
|
Definition
| fulfill our obligation to provide truthful, timely, and accurate information about military activities and personnel, consistent with security guidelines, which enhances public trust and support for our AF. |
|
|
Term
| AF Core Value of Integrity First ensures your communication will always be truthful, credible and remain within the bounds : |
|
Definition
| of security, accuracy, propriety, and policy (SAPP). |
|
|
Term
| _____________ is the key to a successful interview! |
|
Definition
|
|
Term
Interview Techniques
Hooking |
|
Definition
| Taking advantage of opportunities before the interview to get the reporter interested in what you want to talk about. The idea is to entice the interviewer into your agenda. |
|
|
Term
Interview Techniques
Bridging: |
|
Definition
| technique used to move from the reporter‘s agenda to your message. Also, bridging is a way to smoothly transition from the question asked to your message. |
|
|
Term
Interview Techniques
Flagging: |
|
Definition
| technique used to emphasize your message. Use verbal clues such as tone of voice and non-verbal clues with hand gestures or facial expressions to emphasize a point. |
|
|
Term
|
Definition
| Comes from the term web log (also called Weblog). A diary on a web site: usually maintained by an individual with regular entries of commentary intended for public viewing. Most blog-style web sites allow users to reflect, share opinions, and discuss various topics in the form of an online journal. |
|
|
Term
|
Definition
| A passive broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, or an image or embedded video. |
|
|
Term
|
Definition
| A term coined by O‘Reilly Media in 2004 to describe blogs, social networking sites and other Internet-based services that emphasize collaboration and sharing, rather than less interactive publishing (Web 1.0). It is associated with the idea of the Internet as platform. |
|
|
Term
|
Definition
| A place to share information and interact with the public and with Airmen from all over the world. |
|
|
Term
| ___________ aims to influence, disrupt, corrupt, or usurp adversarial human or automated decision-making while protecting our own. |
|
Definition
| IO Information Operations |
|
|
