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Up the Ante
SE110
7
Marketing
11th Grade
02/26/2014

Additional Marketing Flashcards

 


 

Cards

Term
BUYING DECISION
Definition
A customer’s choice to purchase a product
Term
COMMISSION
Definition
A percentage of the total sale amount paid to the individual or business who makes the sale
Term
CUSTOMER SATISFACTION
Definition
A measure of how well a business has met its customers’ expectations
Term
GROSS PROFIT
Definition
Money left after the cost-of-goods expense is subtracted from total income
Term
SALES CLOSE
Definition
The point in a sales presentation at which the customer makes a favorable buying decision
Term
SUGGESTION SELLING
Definition
A sales technique in which the salesperson attempts to increase the customer's purchase by recommending additional items after the original decision to buy has been made; also known as suggestive selling
Term
TRADING UP:
Definition
A sales technique in which the salesperson suggests a higher priced product than the one originally requested by the customer
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