Term
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Definition
| Product, place, price, and promotion |
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Term
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Definition
| The group of people most likely to become customers, identified for a specific marketing program |
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Term
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Definition
| Statistics that describe a population in terms of personal characteristics, such as age, gender, income, marital status, and ethnic background |
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Term
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Definition
| advertising, sales promotion, public relation and direct marketing |
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Term
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Definition
| The path a product takes from its producer or manufacturer to the final user |
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Term
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Definition
| Amount of merchandise on hand at any particular time, including raw materials, parts from suppliers, manufactured subassemblies, work-in-process, packing materials, or finished goods |
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Term
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Definition
| involve planning, delivering, and controlling the flow of physical goods, marketing materials and information from the producer to a market as necessary to meet customer demands while still making a satisfactory profit. |
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Term
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Definition
| is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price. |
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Term
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Definition
| A strategy adopted for quickly achieving a high volume of sales and deep market penetration of a new product |
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Term
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Definition
| A pricing policy that sets a very high price for a new product |
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Term
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Definition
| Setting the price of a product or service based on what the competition is charging. |
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Term
| Customer Relationship Management |
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Definition
| A system that involves finding customers and keeping them satisfied |
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