Shared Flashcard Set

Details

Unit 30,31,32
Marketing Basics
44
Marketing
10th Grade
03/02/2011

Additional Marketing Flashcards

 


 

Cards

Term
product planning
Definition
making decisions about what features should be used in selling a business's products, services or ideas.
Term
product mix
Definition
all the different products that a company makes or sells
Term
product line
Definition
a group of closely related products manufactured or sold by a business
Term
product item
Definition
a specific model, brand, or size of a product within a product line
Term
product width
Definition
the number of different product lines a business manufacturers or sells
Term
product depth
Definition
the number of items offered within each product line
Term
Product Planning
Definition
Generate ideas
Screen ideas
Develop business proposal
Develop the product
Test product with consumers
Introduce product
Evaluate customer response
Term
product modification
Definition
alterations made on a company's existing product
Term
product life cycle
Definition
the stages that a product goes through during its life
Term
Product Life Cycle
Definition
Introduction
Growth
Maturity
Decline
Term
product positioning
Definition
the efforts a business makes to identify, place, and sell its products in the marketplace
Term
category management
Definition
a process of managing product categories as individual business units
Term
planograms
Definition
computer developed diagram that shows retailers how and where products within a category should be displayed on a shelf at individual stores
Term
brand
Definition
a name, term, design, symbol, or combination of these elements that identify a product/service and distinguish it from its competitors
Term
brand name (product brand)
Definition
a word, group of words, letters, or numbers that represent a product or service
Term
trade name
Definition
identifies and promotes a company or division of a particular corporation
Term
brand mark
Definition
a unique symbol, coloring, lettering or other design element
Ex. Swoosh symbol-Nike
Term
trade character
Definition
a specific type of brand mark
Ex. Pillsbury Doughboy
Term
trademark
Definition
a word, name, symbol, device or combination of elements that are given legal protection by federal government
Term
national brands
Definition
are owned and initiated by national manufacturers or by companies that provide services
Term
private distributor brands
Definition
are developed and owned by wholesalers and retailers, the manufacturer's name does not appear on the product
Term
generic brands
Definition
products that do not carry a company identity
Term
brand extension
Definition
a branding strategy that uses an existing brand name to promote a new
Term
brand licensing
Definition
allowing an organization to use your brand, brand mark, or trade character
Term
mixed brand
Definition
a strategy to sell products by combining manufacturer, private distributor, and generic brands
Term
co-branding
Definition
combining one or more brands in the manufacture of a product or in the delivery of a service
Term
package
Definition
the physical container or wrapping for a product
Term
mixed bundling
Definition
packing different products and services together
Term
price bundling
Definition
when two or more similar products are placed on sale for one package price
Term
blisterpacks
Definition
packages with preformed plastic molds surrounding individual items arranged on a backing
Term
aseptic packaging
Definition
a technology that keeps foods fresh without refrigeration for extended periods
Term
cause packaging
Definition
packaging that promotes social and political causes
Term
brand label
Definition
gives the brand name, trademark, or logo
Term
descriptive label
Definition
gives information about the product's use, construction, care, performance, and other features
Term
grade level
Definition
the quality of the product
Term
Functions of Packaging
Definition
Promoting & Selling
Defining Product Identity
Providing Information
Expressing Benefits & Features
Ensuring Safe Use
Protecting the Product
Term
3 kinds of label
Definition
Brand
Descriptive
Grade
Term
Functions of a label
Definition
Inform customers about product's contents
Give directions for use
Protect businesses from legal liability
Term
warranty
Definition
a promise or guarantee given to a customer that a product will meet certain standards
Term
express warranty
Definition
a warranty written or verbal that encourages a customer to make a purchase
Term
full warranty
Definition
guarantees that if a product is found to be defective within the warranty period, it will be replaced or repaired at no cost to the purchaser
Term
limited warranty
Definition
excludes certain parts of the product from coverage or requires the customer to bear some of the expense for repairs
Term
implied warranty
Definition
takes effect automatically by state law whenever a purchase is made
Term
warrant of merchantability
Definition
the seller's promise that the product sold is fit for its intended purpose
Supporting users have an ad free experience!