Term
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Definition
| The process of planning, pricing, promoting and selling. |
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Term
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Definition
| Tangible items that have monetary value and satisfy your needs. |
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Term
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Definition
| Intangible items that have monetary value and satisfy your needs. |
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Term
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Definition
-Distribution
-MarketPlanning -Promotion
-Market Information Mgmt -Selling
-Pricing
-Product/Service Mgmt |
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Term
| 4 Foundations of Marketing |
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Definition
-Communication/interpersonal skills
-Professional development
-Economics
-Business mgmt/entrepreneurship |
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Term
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Definition
-Form
-Place
-Time
-Possession
-Information |
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Term
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Definition
| The attributes of a product or service that make it capable of satisfying consumer wants and needs |
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Definition
| A group of people identified as most likely to become customers |
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Term
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Definition
| People who share similar wants and needs who have the ability to purchase a given product |
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Term
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Definition
| Purchasing goods and services for personal use |
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Term
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Definition
| Businesses who buy products for use in their day-to-day operations |
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Term
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Definition
| Percentage of total sales generated by all companies in given market |
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Term
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Definition
| Age, income, ethnic background, occupation, lifestyle, residence |
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Term
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Definition
Product
Price
Place
Promotion |
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Term
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Definition
Strengths
Weaknesses
Opportunities
Threats |
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Term
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Definition
| An analysis of outside influences that have an impact on an organization |
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Term
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Definition
| A formal, written document that directs a company’s activities for a specific period of time |
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Definition
| A brief overview of the entire marketing plan. |
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Term
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Definition
| The study of internal and external factors that affect marketing strategies |
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Term
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Definition
| The study of internal and external factors that affect marketing strategies |
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Term
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Definition
| Identifies target markets and sets marketing mix choices that focus on market |
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Term
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Definition
| Classifying people from a given market into a smaller group. |
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Term
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Definition
| Classifying people from a given market into a smaller group. |
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Term
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Definition
| Statistics that describe a population in terms of personal characteristics (age, gender, income, marital status, ethnic background, education, and occupation.) |
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Term
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Definition
| Money left after taking out taxes |
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Term
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Definition
| Money left after paying for basic living necessities (food, shelter,clothing) |
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Definition
| Segment of market based on where people live |
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Term
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Definition
| Grouping people with similar lifestyles, attitudes, values, and opinions |
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Term
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Definition
| Projection of probable, future sales in units or dollars |
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Term
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Definition
| Single market strategy to reach all customers |
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Term
| 3 key areas of internal company analysis |
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Definition
Company
Customers
Competition |
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Term
| Factors in an environmental scan |
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Definition
Political
Economic
Socio-Cultural
Technological |
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Term
| Elements of a Marketing Plan |
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Definition
Executive Summary
Situation Analysis
Goals and Objectives
Marketing Strategies
Implementation
Evaluation and Control
Performance Standards
Appendix |
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