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| Type is measured in points, as are leading and rules. Typographers determine a leading by measuring lines in a paragraph from _ to _. |
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| What is kerning? Explain the difference between tracking and kerning. |
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Kerning-space between letters.
Tracking-space between words. |
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| What's the basic formula designers can use to determine leading point size in setting body text? |
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| Ideal line length in a column of test is _ to _ words or _ to _ total characters. |
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| _ is a single word-or a short line of text less than half the width of the column, that is, the last line in a column of paragraph text. |
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| _ is a continuing single line of paragraph text from a previous column in a new column. |
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| When indicating a new paragraph, designers can use indents or space after a paragraph. A tasteful indent size is _ to _ characters. |
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| There are _ points to an inch. |
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| How many points are there in a single pica? |
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| Prime marks and double prime marks should only be used to indicate _ and _, never as quotation marks or apostrophes. |
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| The Gutenberg Bible font was designed to mimic _ _. |
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| In the film "Typeface", what was the name of the former wood type company in Two Rivers, Wisconsin? |
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| What quality of wood was utilized in creating moveable type instead of metal? |
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| "Oil and water do not mix" describes the principle of which printing process? |
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| The order of the rollers in the offset printing process: _, _, _, _. |
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Definition
| Ink, printing plate, offset, paper. |
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| Why does the printing image need to be offset? Why can't we print directly from the printing plate? |
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Definition
| Made out of aluminum, soft (so offset). |
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Term
| The name Helvetica is derived from: |
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Definition
| Latin name for Switzerland. |
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| Between the years of 1450-1455, Gutenberg printed _ copies of his 42-line Bible, the majority on paper, but 45 copies were printed on vellum. |
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Do not use these two typefaces.
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Do not use these types of quotes.
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| You should not put _ spaces after punctuation. |
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| None of these backgrounds behind text. |
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| Do not justify your layout to _. |
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| No indents of this length. |
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| _ are unacceptable substitutes for bullets. |
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| Never use this type of type. |
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| Don't use 12-pt font with _ leading. |
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