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typography
vocabulary
13
Art/Design
12th Grade
01/24/2013

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Cards

Term
Typography
Definition
basic design of a character
Term
Typeface
Definition
a specific style applied to a font
Term
Serifs
Definition
letters that have attributes on the tips that add weight and dimension
Term
Sans Serifs
Definition
letter do not have attributes (serifs) on the tips
Term
Ornamental
Definition
designed strictly to catch the eye; should be used sparingly
Term
script
Definition
characters appear to have been written by hand and used on invitations
Term
Font
Definition
a specific size, weight, and style applied to a character (letter, number, symbol)
Term
Font style
Definition
the slant and weight of a character, such as bold or italic
Term
Monospaced
Definition
letters share an equal amount of space, no matter their size
Term
Proportional
Definition
letters take up space relative to their size
Term
Leading
Definition
vertical spacing of lines of text
Term
Kerning
Definition
horizontal spacing between letters
Term
Tracking
Definition
vertical spacing between lines or blocks of text
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