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Typography - Using Type in Design
Advice on choosing fonts, spacing, alignment
35
Art/Design
Not Applicable
05/14/2013

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Cards

Term
What is legibility?
Definition
The ability to distinguish individual letters
Term
What makes a typeface more legible and why?
Definition
A large x-height - It increases the negative space within each letter. Shapes are more discernable

Large Counters - When a typeface has large counters, it is easier to distinguish the shape of individual letters.

Simple Letterforms/designs - The simpler the letterform, the more legible it is. San serifs are more legible than serifs because they do not have serifs interfering with the shapes of the ltters.
Term
Which is better for print and for screen? Serif or non serif?
Definition
Serif is considered more readible on print. San serif is best for the screen. Nearly all print media, newspapers, books, etc use SERIF fonts.
Term
Name some common type faces that are considered legible.
Definition
Helvetica, Novarese, New Century Schoolbook, Cheltenham, Times New Roman, Gill Sans, and Baskerville
Term
What is readability? What is readability dependent on? What factors affect readability?
Definition
Refers to the ease with witch a reader can scan over paragraphs of type. Readability is dependent on the manipulation or handling of type.

A highly legible typeface can be made unreadable by poor typographic design.

Factors that affect readability include: line lengths, point size, leading, type face selection, spacing, type alignment, and background.
Term
What is a reasonable type size range for body text?
Definition
9-12 points.
Term
What was one keep in mind when choosing type size?
Definition
Purpose (headers), and audience (age). Elderly readers may need a larger point size.
Term
When choosing line length, what must you avoid and why?
Definition
Very short or long lines - They disrupt the reader's rhythm, making text harder to read. Short lines can also create "rivers" if using the justified alignment.
Term
Why are very long lines inadvisable?
Definition
Long lines disrupt reading. When eyes get tired, they are no longer able to find the beginning of the next line of type.
Term
How might one find an ideal line length?
Definition
An ideal line length can be estimated by doubling the point size with the result in picas (Points >> Picas). EX: 12 point type should have a line length of 24 picas (or four inches)

Or you may go by making lines no longer than an alphabet and a half, or about 39-45 letters. Some say to go about 50-75 letters.
Term
Which can tolerate longer line lengths, serif or non-serif?
Definition
Serif
Term
How many words per line is advisable for a serif typeface?
Definition
9-10 words per line
Term
How many words per line is advisable for a sans serif typeface?
Definition
7-9 words per line
Term
What is one way you can check for excessive word spaces?
Definition
Turn the page upside down and squint at it. Excessively large word spaces will stand out.
Term
When typing in reverse for a headline (white text on black background), which is more readable? Serif or sans serif?
Definition
Sans serif
Term
When determining leading for prolonged reading, what is advised?
Definition
Text for prolonged reading should have wider leading.
Term
When is it advisable to use tighter leading?
Definition
When only a small piece of information needs to be read (directory)
Term
What is a guideline for determining line spacing/leading?
Definition
The ideal line space is considered to be 120% of the point size. EX: 10 point type would be set with 12 point leading.
Term
What is negative leading? When might you use negative leading?
Definition
When the point size is greater than the leading.

When using all uppercase letters, or lowercase letters without descenders.
Term
When might you use more leading?
Definition
Long lines (14+ words).
Typefaces with large x-heights
Heavy/dark typefaces
Thick/thin contrast type.
Sans serif typefaces
Reversed type (white text on black bg)
Term
When might you use less leading?
Definition
Short lines (8 words or less)
Typefaces with small x-heights
Light typefaces (EX: baskerville)
Large amounts of copy in small spaces.
Term
Which two alignments are considered the most readable?
Definition
Justified and flush left because they both provide a straight left margin for the reader to return to.
Term
When dealing with a long portion of text, which alignments are inadvisable?
Definition
Centered and flush right/ragged left
Term
Why are serifs more readable in print?
Definition
Serifs make the letters flow together, and subsequently easier on the eyes.
Term
Serif fonts are used for readability or legibility?
Definition
Readability.
Term
Sans serif fonts are used for readability ore legibility?
Definition
Legibility
Term
In print, sans serif fonts are often used for _______, while serif fonts are used for _______
Definition
In print, sans serif fonts are often used for headlines, while serif fonts are used for the body text
Term
In terms of comprehension, what were the results of a test of three fonts in print, two serifs (Garamond and Times New Roman), and one sans serif (Helvetica)? What is the conclusion?
Definition
66% were able to comprehend Garamond, 31.5% Times New Roman, and 12.5% Helvetica.

Serif fonts are easier to read on paper.
Term
What are the three most legible fonts for the screen?
Definition
Arial, Courier, Verdana
Term
What font (for the screen) was most preferred at 10 point size? Which one was least preferred?
Definition
Most: Verdana Least: Times New Roman
Term
What font (for the screen) was most preferred at 12 point size? Which one was least preferred?
Definition
Most: Arial Least: Times New Roman
Term
For easiest online reading, what typestyles are recommended?
Definition
Use arial 12 pt or larger.
Term
What font should you use for the web if your size is less than 12 pts?
Definition
Verdana
Term
What font should you use for the web if you're after a formal look?
Definition
Georgia
Term
What size should you use for older readers on the web?
Definition
At least 14 pt.
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