Term
| name some general visual goals of typography. |
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Definition
is the work exciting to see?
does the work make sense for the era? |
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Term
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Definition
| a collection of variations of weights, sizes and proportions of a single typeface. |
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Term
| what are the two styles of figures? |
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Definition
- lining or modern or titling
- old-style |
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Term
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Definition
| x-height capital letters with the same stroke weight. |
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Term
| what are some terms that describe early modernism? |
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Definition
energetic, explosive, dynamic, active, asymmetrical, revolutionary.
space also plays an important role. |
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Term
| what are some terms that describe the classic era? |
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Definition
| symmetry, harmony, balance, linear, passive, neutral, linear, statuesque transparency, formal, simple. |
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Term
| what are some ways to highlight text |
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Definition
| set apart with space. set in a different size. |
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Term
| why establish visual hierarchy? |
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Definition
| to show the order of importance of type and image elements on a page. |
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Term
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Definition
| a specific use of a typeface, not necessarily a full alphabet. |
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Term
| when do you use a hyphen? |
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Definition
to break words across lines.
to join compound terms. |
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Term
| when do you use an 'en' dash? |
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Definition
| to break clauses or thoughts in a sentence. |
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Term
| when do you use an 'em' dash? |
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Definition
| to define a range of numbers. |
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Term
| what four major variables most define the look of a typeface? |
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Definition
stoke-to-height ratio
stroke weight contrast
letter width
x-height to cap, ascender and descender lines. |
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Term
| letters sit on the _________ . |
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Definition
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Term
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Definition
| two or more characters linked together as one unit |
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Term
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Definition
cap height numbers that sit on the baseline
(same as "titling figures") |
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Term
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Definition
cap height numbers that sit on the baseline
(same as "lining figures") |
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Term
| describe old-style figures |
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Definition
| numbers with ascenders and descenders compatible with lowercase letters |
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Term
| what is Bringhurst's ideal line length of classical era typesetting? |
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Definition
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Term
| name four ways to align paragraph text |
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Definition
| ragged right, ragged left, centered, justified |
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Term
| how is leading measure derived? |
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Definition
| baseline to next baseline |
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Term
| type set with no leading is called ________ . |
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Definition
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Term
| an ideal paragraph indent |
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Definition
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Term
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Definition
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Term
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Definition
| vertical breaks in page texture where word spacing aligns unintentionally |
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Term
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Definition
| the relative grayness of texture on a page |
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Term
body type is usually _____ points or smaller.
display type is usually ____ points or larger. |
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Definition
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Term
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Definition
noun: spacing between characters
verb: adjusting character spacing |
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