Draws together and creates common ground between diverse communities

-Henry Jenkins, "Searching for the Origami Unicorn"

Sets into motion a work's decipherment, speculation, and elaboration

-Henry Jenkins, "Searching for the Origami Unicorn"

Disperses content across different media (broadcast media, cell phones, collectibles, amusement parks, game arcades)

Collective intelligence

"The act of creating compelling environments that cannot be fully explored or exhausted within a single work or even a single medium"

- Henry Jenkins, "Searching for the Origami Unicorn"
(Migratory cues?)

One company holds the interests across a range of what was once distinct media industries

(Transmedia storytelling reflects the economics of media consolidation, or "synergy," which makes transmedia expansion an economic imperative)

• Impact of technology
• Economics of serials
• Authorship
• Open dialogue with readership
• Track response
  

French Critic, writer of "Death of the Author" (1968),

• Hermeneutic Codes
• "Writerly" and "Readerly" texts
• Work vs. Text
  
• Advocated divorcing author from text, let reader find meaning

 Long: Designed from the get-go to be an integral part of the story

(Source?)

Originator of paratext theories (from Gray)

Paratexts form the "threshold" between the inside and outside of a text.

While a paratext can exist without a source, text cannot exist without paratexts

Hypotexts vs. Hypertexts

Modes of fan engagement

Affirmational (masculine/sanctioned): Focused on the text, authorial intent, establishing and upholding the narrative "rules"

Transformative (feminine/non-sanctioned): Fanon over canon, appropriation over documentation, and multiple interpretations over hierarchical authority

Hard: Planned as transmedia story from outset

Soft: One text becomes popular, more created from that

Chewy: Might have had transmedia story planned, and only carried out once it was popular

- Geoffrey Long, "Transmedia Storytelling"

Author kills himself to create the impression that he is a fan, though he is allowed to keep his authority as the author (ex: Joss Whedon)

- Jonathan Gray (borrowed from Barthes' "The Death of the Author")

Entryway: Gives a point of entry into a text (ex: Trailers)

In medias res: Flows between the gaps of textual exhibition

- Jonathan Gray

Peritext: Paratext within text (ex: Dedications)

Epitext: Paratext outside text (ex: Reviews, Public Response)

- Genette, referenced by Gray

Work: Tangible, "can be held in the hand"

Text: Process of consumption

-Barthes, referenced by Gray

Continuity: Continuiing of of the "unified experience" which is "systematically" developed across multiple texts

Multiplicity: Possibility of alternate versions of the characters or stories. Paves the way for unauthorized extensions of the hypotext.

-Jenkins, 7 Principles Revisited

Knowledge communities that work to understand a text

- Henry Jenkins ("Transmedia Storytelling 101,") coined by Pierre Levy

An author who does not have a plan, but makes things up on the way (ex: David Lynch)

- Henry Jenkins, "Do You Enjoy Making the Rest of Us Feel Stupid?"

Coined by John Keats

The art of building strategic gaps into a narrative to evoke a delicious sense of 'uncertainty, mystery, or doubt' in the audience, persuades them to explore

- Geoffrey Long

Amount of activity work requires of you

Writerly: Active

Readerly: Not as active

-Roland Barthes

Amount of information behind fictional world

- Jenkins (attributed to Janet Murray), "Searching for the Origami Unicorn"

Hypotext: Main text

Hypertext: Secondary text

- Gérard Genette

Marketing, promotional tools, branding the name of the transmedia franchise on products.

Adds no distinct and valuable contribution to narrative.

Hero's journey archetype

(ex: Star Wars)

How we move across the narrative

(film-video game-comic-film)

- Long

Every text exists not in isolation, but in a complex web of interconnectedness with other texts that influenced it or are influenced by it.

In transmedia storytelling, this concept is made explicit, complicated and formalized through intermedial deployment

- Long

Events that happened over time

(ex: Clone Wars)

• Spreadability vs. Drillability
• Continuity vs. Multiplicity
• Immersion vs. Extraction
• World Building
• Seriality
• Subjectivity
• Performance

Consumer enters into the world of the story

(ex: Theme Parks)

Fan takes aspects of the story away with them as resources they deploy in spaces of their every day life

(ex: items from a gift shop)

Multi-sensory stories told across two or more diverse media

-Marc Ruppel, "Learning to Speak Braille: Convergence, Divergence and Cross-Sited Narratives"

A modern narrative condition where fictive worlds extend into multiple media and moving image formats

- Long, but attributed to Matt Hanson