| Term 
 
        |         2014 Yaris (Selling Points & MPG) |  | Definition 
 
        |   Selling Points:  Most affordably priced vehicle in lineup Highest fule Economy of all Gas Only Vehicles Low cost of ownership     MPG: Automatic 30/35  Manual 30/28 (depending on model seating for 5 passangers)   |  | 
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        | Term 
 
        |       2014 Toyota Yaris (Trim Levels & Pricing) |  | Definition 
 
        |  Trim Levels:  L, LE & SE   "L" MSRP: 3dr $14,430  5dr Lift Back $15,455   "LE"  MSRP:  3dr $16,015   5dr Lift Back $16,490   "SE" 5dr Lift Back $16,540 |  | 
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        | Term 
 
        |     2014 Toyota Yaris   (Competition, and our benefits) |  | Definition 
 
        | Honda Fit: $800 more, lower MPG, fewer airbags   Ford Fiesta: 5spd only, less head/leg room   Chevy Sonic: =equip'd $1k more, lower MPG, No CD/MP3, less Headroom   Mazda2: 5spd only, less cargo/headroom, few airbags or tech    Kia Rio5: $1.5K more, less cargo/leg room, less airbags   Hyundai Accent: 5spd only          Nissan Versa: $4k more, lower MPG   |  | 
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        | Term 
 
        |     2014 Toyota Corolla (Sellng Points) |  | Definition 
 
        | REDESIGN in 2014    ECO Grade(class leading MPG) Increased cabin space 1st IN CLASS LED headlights and DRLs New Featers: display audio, smart key, Back Up Monitor Bluetooth standard on all grades     |  | 
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        | Term 
 
        |     2014 Toyota Corolla (TRIM, PRICE & SPECs) |  | Definition 
 
        | 1.8L 16-valve DOHC 4-cyl engine MPG:  6spd MT 28/37/31  --   4AT 27/36/31           L: $16,800 / 6 spd MT or 4 spd AT, 132 hp         LE: $18,300 /  CVTi-S Automatic, 132 hp   LE Eco: $18,700 / CVTi-S Automatic or 6 spd MT, 132 hp           S: $19,000 / CVTi-S Automatic or 6 spd MT, 132 hp |  | 
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        | Term 
 
        |       2014 Toyota Matrix (Trim, Price & Spec) |  | Definition 
 
        |            L:  $19,275, 1.8L 4CYL 132hp                4sp &5spd (25/32 mpg)            S:  $20,265, 2.4L 4CYL 158hp                5spd (21/28)  Available in AWD   |  | 
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        | Term 
 
        |       2014 Toyota Matrix (Selling Points) |  | Definition 
 
        | Refreshed Design in 2011   Excellent cargo w/49.4 sq ft storage with seats down   All Wheel Drive       |  | 
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        | Term 
 
        | 2014.5 Toyota Camry (Trim, Spec) |  | Definition 
 
        | Base L - $22,425       LE - $22,870       SE - $23,740(4cyl) $27,850(6cyl)      XLE - $25,810(4cy) $30,705(6cyl)   L,LE,SE,XLE - 2.5L 4cyl, 178hp 6spd auto FWD MPG: 25/35/28 SE, XLE - 3.5L V6, 268hp 6spd auto, FWD MPG: 21/30   |  | 
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        | Term 
 
        | 2014.5 Toyota Camry (Selling Points)  |  | Definition 
 
        | ASS LEADING Fuel Economy, regardless of model   Best In Class (10 qty) Airbag System   Standard on All Grades:  Back Up Camera Entune Audio   XLE:  Blind Spot Monitor |  | 
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        | Term 
 
        | 2014.5 Toyota Camry Hybrid (Trim, Specs) |  | Definition 
 
        | Performance Specs: 2.5L / 4cyl - 200 Net hp   ECVT "Electronically Controlled Continuously Variable Transmission"   FWD MPD: LE 43/39/41 / XLE 40/38/40     LE - $26,330 XLE - $27,670   |  | 
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        | Term 
 
        | 2014.5 Toyota Camry Hybrid (Selling Point) |  | Definition 
 
        | All Hybrid components covered under 8yr/100K Mile Warranty   10 Standard Airbags & 5 Star safety Rating = Best in Class   Kelly Blue Book - Best Resale Value Award   Drastically improved fuel economy over previous model years   New Interior REdesign features: Improved Fit and Finish, detail and quality |  | 
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        | Term 
 
        | 2014 Toyota Avalon / Hybrid (Trim and Specs) |  | Definition 
 
        | 3.5L V6 engine w/VVTi - 268hp, 6spd automatic, FWD MPG: 21/31     XLE Premium - $33,195               XLE - $31,340   XLE Touring - $35,000          Limited - $39,650  HYBRID 2.5L 4cyl DOHC Engine w/VVT-i hp, FWD, MPG 40/39/40 |  | 
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        | Term 
 
        | 2014 Toyota Avalon (Selling Points) |  | Definition 
 
        | One of the most affordable large sedans in it's class   Top Safety Scores, Excellent Resale Value & Toyota's reputuation for dependability   Reclining Rear Seats   2014 Ins. Institute for HWY Safety "TOP SAFETY PICK" |  | 
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        | Term 
 
        | 2014 Toyota RAV4 / EV (Trim & Specs) |  | Definition 
 
        | 2.5L  4-cylinder MPG: 24/31-FWD :: 22/29-AWB (176hp) 6spd automatic             LE:  FWD $23,300 or AWD $24,700        XLE:  FWD $24,290 or AWD $25,690 Limited :  FWD $27,010 or AWD $28410   EV - MSRP $49,800 AC induction motor with a Lithium-ion Battery 154 Peak horsepoer 2 drive modes: Normal or Sport   Cruising Range is 103 Miles   10kW input Onboard Charger Charging Time 240V 20A=5hrs   Warranties Powertrain 5yr/60K & Battery 8yr/100K |  | 
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        | Term 
 
        |  2014 Toyota RAV4 (Selling Points) |  | Definition 
 
        | Class Leading 73.4 cu ft cargo capacity / 38.4 cu ft behind 2nd Row   New Aerodynamic enhancements for better Fule Economy, Handling and Stability   Relocated Spare (under cargo area)   Back Up Camera on all Trim Levels Blind Spot Monitor/Traffic Alerts on LTD     |  | 
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        | Term 
 
        | 2014 Toyota Venza (Trim & Specs) |  | Definition 
 
        | 2.7L 4cyl: 181hp, 182 Torque MPG: FWD 20/26 or AWD 20/26   3.5L V6: 268hp, 246 torque MPG: FWD 19/26 or AWD 18/25   Towing capabilites: 10K and 25K w/tow pkg     LE:  FWD $27,850 - AWD $31,220 XLE:  FWD $31,510 - AWD $35,080 Limited: FWD $37,570 - AWD $39,570 |  | 
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