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Definition
| A One-time event that is staged for the purpose of celebration; a unique activity |
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| A tour that is designed around a particular event ( for example, the Kentucky Derby, Mardi Gras, or the Rose Bowl Parade). |
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Definition
| A company that presents special effects and theatrical acts. This type of company may contract to put on an entire event or only parts of one. It sometimes hires speakers as part of its contract. |
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Term
"Special Event"
Such as a city Festival or Fair
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Definition
Can Mean working with Community infrastructure, merchandising , promoting and in some cases dealing with the media |
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Term
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Definition
1. First tool used in Planning a Special Event
2. Clearly identifies: Who, What, When, Where and Why of the Event. |
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Term
| Management Tools needed for Scheduling |
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Definition
Graphs and Flow Charts
Keeps track of start and end times
coffee breaks, lunch breaks and meeting start and ends
Setup & Breakdown Schedules
(Provide Event manager with an apportunity to determine tasks that may be overlooked)
Policy Statements
Provide clear understanding of commitments
such as: HR, Sponsors, security, ticketing, volunteers and paid personnel.
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Term
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Definition
Could include
CEO of the copany, politicians, prominent business leaders of the community, civic and community groups, the media and other community leaders. |
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Term
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Definition
Advertising
Direct Marketing
Interactive (Internet marketing)
Sales promotion
Publicity (Public Relations)
Personal selling
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