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| The process of discovering a principle. A technical advance in a particular field often resulting in a novel product. |
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| The buisness of putting an invention in the marketplace and making it a success. |
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| The design contains those implicit features of a product that are recognised as essential by a majority of manufacturers and purchasers. |
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| Diffusion into the marketplace. |
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| The wide acceptance (and sale) of a product. |
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| The initial impetus for the development of a new product is generated by a demand from the market. |
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| Where the impetus for a new design emanates from a technological development. |
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| An individual working outside or inside an organization who is committed to the invention of a novel product and often becomes isolated because he or she is engrossed with ideas that imply change and are resisted by others. |
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| An influential individual, usually working within an organization, who develops an enthusiasm for a particular idea or invention and “champions” it within that organization. |
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Someone who immediately welcomes a technological change.
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| Someone who needs some convincing before embracing technological change. |
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Someone who resists to all technological change.
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| Long-term aims and objectives of a company and ways of achieving them by allocation of resources. |
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Increasing sales to existing customers or finding new customers for an existing product.
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| Finding new applications for existing products, thereby opening up new markets. |
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| The creation of new, modified or updated products aimed mainly at a company’s existing customers. |
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Involves a company both in the development of new products and in selling those products to new companies.
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A broad way of categorizing the kinds of market the company is aiming for.
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A broad way of categorizing the kinds of market the company is aiming for.
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Markets divided up into smaller segments where the purchasers have similar characteristics and tastes.
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| Flexible designs that can be adapted to changing technical and market requirements. |
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A group of products having common classification criteria. Members normally have many common parts and assemblies.
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