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All of the following describe countertrade except what? a) It makes up an estimated 20 percent of all world trade b) It involves barter c) It involves counterpurchase d) It involves cash. e) None of the above. |
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The simplest way to enter a foreign market is through a) Join venturing b) Direct investment c) Exporting d) Joint ownership e) Contact manufacturing |
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Companies typically start with ___, working through independent international marketing intermediaries. It involves less investment because the firm does not require an overseas sales force or set of contacts. a) Direct exporting b) Embargo c) Produt adaptation d) Indirect exporting e) Licensing |
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Sellers may eventually move into ____, whereby they handle their own exports. The investment and risk are somewhat greater in this strategy. a) Direct exporting b) Embargo c) Product adaptation d) Indirect exporting e) Licensing |
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___ is a simple way for manufacturers to enter international marketing. This is an agreement for a fee. The company buys the right to use the company’s manufacturing process, trademark patent, trade secret, or other item of value. a) Joint Venturing b) Licensing c) Contract Manufacturing d) A strategic allicance e) None of the above |
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A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is called ____. a) Direct marketing b) Integrated marketing c) Promotional mix d) Competitive marketing e) Target marketing |
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___ is the nation’s largest advertiser. a) Wal-Mart b) Ford Motors c) General Motors d) Procter and Gamble e) Xerox |
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____ cann be classified by primary purpose – whether the aim is to inform, persuade, or remind. a) Advertising objective b) Advertising budgets c) Advertising strategies d) Advertising campaigns e) Advertising logos |
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Some persuasive advertising has become ____, in which a company directly or indirectly compares its brand with one or more other brands. a) Informative advertising b) Reminder advertising c) Comparative advertising d) POP promotion advertising e) Institutional advertising |
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| c) Comparative Advertising |
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___ is used heavily when introducing a new product category. The objective is to build primary demand. a) Persuasive advertising b) Informative advertising c) Comparative advertising d) Patronage advertising e) Institutional advertising |
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| a) Persuasive advertising |
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In choosing a transportation mode for a product, shippers must balance the considerations of speed, dependability, cost and availability. a) weight b) customer choice c) availability d) distance e) company reputation |
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| When McDonald’s offers its products inside of a Wal-Mart store, it is following a ____.A) Conventional distribution channelB) Corporate vmsC) Contractual vmsD) Administered vmsE) Horizontal marketing system |
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| e) horizontal marketing system |
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| The difference between distribution centers and storage warehouses is that the former are designed to ___.a) Store goods for longer periodsb) Hold larger volumesc) Move goods rather than just store themd) Primarily be owned by the manufacturere) None of the above |
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| c) Move goods rather than just store them |
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| To reduce inventory management costs, many companies use a system where they carry only small inventories parts or merchandise, often only enough for a few days of operation, called ____.A) Reduction-inventory managementB) Just-in-time logisticsC) Limited inventory logisticsD) Supply chain managementE) Economic order quantity |
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| b) Just-in-time logistics |
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