Shared Flashcard Set

Details

The Media Marketplace
Markets, Mergers, Alliances, and Partnerships
18
Communication
Undergraduate 3
01/29/2011

Additional Communication Flashcards

 


 

Cards

Term
Marconi
Definition
1894; 1st wireless communication
Term
1st wireless communication
Definition
Blackbox
Term
TV invented
Definition
1924
Term
Marconi sold to RCA (later NBC)
Definition
1917
Term
Media outlets try to attract enough of an audience
Definition
to obtain a dominant share of a particular market
Term
"TV Freeze of 1948"
Definition
made sure there was enough frequency. Refused to issue TV licenses until problems solve
Term
problems addressed in the "TV Freeze of 1948"
Definition
co-channel interference, the lack of channels, develop color TV
Term
"TV Freeze of 1948" lasted
Definition
4 years
Term
first female commissioner of the FCC
Definition
decided on education TV
Term
UHF band
Definition
channels 13-82
Term
rating and shares
Definition
positions, money dependent on
Term
Sweeps
Definition
November, February, May and July
Term
geographic markets
Definition
designated market areas
Term
types of market structure
Definition
monopoly, oligopoly, monopolistic competition, perfect competition
Term
monopoly
Definition
single seller of a product exists and dominates the market
Term
oligopy
Definition
three or more sellers of a product
Term
broadcast television stations
Definition
operate in an oligopoly market
Term
monopolistic competition
Definition
when many sellers offer similar products that are not perfect substitutes for one another
Supporting users have an ad free experience!