Term
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Definition
| idea that media are corrupting influences that undermine the social order and that average people are defenseless against their influence. |
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Term
| Four Categories of Mass Communication Theory |
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Definition
• 1. Era of Mass Society Theory
• 2. Limited Effects Perspectives
• 3. Cultural Theory
• 4. Meaning-making perspectives |
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Term
| Limited Effects Perspective |
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Definition
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• Half of those who watched panic, while the other half did not.
• Disproved “Era of Mass Society Theory” |
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Term
| 3 limiting factors in Limiting effects Perspective |
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Definition
• Individual differences
• Social Categories
• Personal Relationship |
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Term
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Definition
| • created when one is put in an uncomfortable situation when something is presented to them that goes against their beliefs. |
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Term
| Selectiveness in Dissonance Theory |
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Definition
o Exposure/attention
• Only exposing yourself to media that is in line with your beliefs.
o Retention
• Only remembering media in line with your beliefs.
o Perception
• Interpreting information that is fitting to our prior beliefs |
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Term
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Definition
| Media only reinforces the beliefs that we already have |
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Term
| Uses and Gratifications Theory |
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Definition
| Audience has a choice to believe what types of media they believe in. |
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Term
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Definition
| The media gives the audience information that is considered “important” by the media, not by the audience. |
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Term
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Definition
| The media gives the audience information that is considered “important” by the media, not by the audience. |
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Term
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Definition
| Audience is dependent on the media to understand the world and how to act accordingly. |
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Term
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Definition
| People learn through observation |
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Term
| Three Processes of Social Cognitive Theory |
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Definition
o 1. Observational Learning
o 2. Inhibitory Effects
o 3. Disinhibitory effects |
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Term
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Definition
| Audience only interprets and stores media that is relevant to their opinions and beliefs. |
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Term
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Definition
| Audience only interprets and stores media that is relevant to their opinions and beliefs. |
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Term
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Definition
| Analyses why the current mainstream way of thinking came to be. |
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Term
| Meaning Making Perspective |
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Definition
| The method in which the audience interprets the media to personally effect themselves. |
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Term
| Symbolic interaction theory |
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Definition
| Audience perceives and symbol and gives it meaning |
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Term
| Social Construction of reality |
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Definition
o People create meaning in objects and in that they create culture. Social construction of reality goes further than symbolic interaction to create reality.
• Symbols: objective meaning
• Signs: subjective meaning
• Typification schemes: a collection of meaning. |
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Term
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Definition
| Mainstreaming reality: moving individual and different people toward a shared, TV created understanding of how things are. |
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Term
| Three Meaning-making perspectives |
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Definition
Symbolic Interation
Social construction on reality
cultivation analysis |
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