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Definition
| Set of processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society |
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| Production, Selling Marketing Concept, and Customer Relationship |
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| A three part business concept: A customer Orientation, service orientation, and a profit orientation. |
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| The ingredients that go into a marketing program: price, place and promotion. |
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Definition
| Any physical good, service, or idea that satisfies a want or need plus anything that would enhance the product in the eyes of consumers, such as brand |
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| Something that differentiates one sellers goods and services from another |
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Definition
| The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions |
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Definition
| All the techniques sellers use to inform people about and motivate them to buy their products or services |
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Term
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Definition
| All the individuals or households that want goods and services for personal consumption or use. |
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| Business to Business Market |
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Definition
| All the individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent or supply goods to others |
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Term
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Definition
| Data that you gather yourself(survey) |
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Term
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Definition
| A small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other given issues. |
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Definition
| Information that has already been complied by others and published in journals and books or made available online |
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Term
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Definition
| Good quality at a fair price |
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Definition
| A name, symbol, or design, that identifies the goods or services of one seller or group of sellers and distinguishes them from competitors |
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Definition
| A brand that has exclusive legal protection for both its brand name and its design. |
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Term
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Definition
| Making cost estimates sales forecasts to get a feeling profitability of new-product ideas |
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Term
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Definition
| A marketing intermediary that sells to other organisms |
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Term
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Definition
| An organization that sells to ultimate consumers |
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Term
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Definition
| Organizations that assist in moving goods and services from producers to business and business to consumers |
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Term
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Definition
| In economy, the want satisfying ability or value that organizations add to goods or services. |
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Term
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Definition
| Adding value to products by making them available when they're needed. |
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Term
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Definition
| Adding value to products by having them where people want them. |
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Term
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Definition
| Adding value by providing fast friendly service during and after the sale and by teaching customers how to best use products over time |
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Term
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Definition
| The sale of goods and services by telephone |
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Term
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Definition
| The marketing activity that involve planning implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit |
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Term
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Definition
| The combination of promotional tools an organization uses |
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Term
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Definition
| Paid nonpersonal communication through various media by organizations and individuals who are in some way identified in the advertising message. |
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Term
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Definition
| Whole set of marketing intermediaries such as agents, brokers, wholesalers, and retailers that join together to transport and store goods in their path from producers to comsumers |
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Definition
| A group of products that are physically similar or are intended for a similar market |
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Definition
| A combination of product lines offered by a manufacturer |
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Definition
| The creation of real or perceived product differences |
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Term
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Definition
| A trial version of a product that serves as a model for potential development |
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