Term
|
Definition
| cultivation phenomena could occur differently to different people, depending on their demographic, social, and other characteristics. |
|
|
Term
|
Definition
| The difference between the effects of the heavy viewers and the light viewers. |
|
|
Term
|
Definition
| Pioneer of cultivation. He started content analysis and is totally responsible for the cultivation theory. |
|
|
Term
| Is TV heterogeneous or homogeneous? What is the difference between the two? |
|
Definition
| TV is heterogeneous. By doing this, TV is driving down the middle of the road in order to seep everyone happy. Homogeneous is like Fox News. VERY! Conservative. |
|
|
Term
| Is TV typically conservative, liberal, or moderate? |
|
Definition
|
|
Term
|
Definition
| Dominant sets of attitudes, values, practices. |
|
|
Term
| Since TV is heterogeneous, how are heavy viewers politically effected? |
|
Definition
| More likely to be moderate or independent. |
|
|
Term
|
Definition
| Patterns of media use vs. total time spent with TV. |
|
|
Term
| What are the 3 methods of analysis in the Cultural Indicators Project? |
|
Definition
Institutional (media industry)
Message System (product of the media)
Cultivation (fact analysis) |
|
|
Term
| What are the details of mainstreaming? |
|
Definition
| Heavy viewers are more likely so side with mainstream things because they are constantly exposed to the mainstream set of ideas. |
|
|
Term
| What are the findings of TV violence and cultivation? |
|
Definition
| Heavy viewers are more likely to be scared about violent cries. They are also more likely to mistrust people. And they are more likely to believe in conservative and immediate governmental policies if it is presented as enhancing their security. |
|
|
Term
| What are the independent and dependent variables for the methods of cultivation? |
|
Definition
I- The amount of time that people watch television (4 hours for the heavy viewers, less than 2 for the light viewers)
D- the attitudes, beliefs, perceptions, policy preferences, and values. |
|
|
Term
| What are the trends regarding the liberal, conservative, and moderate political orientation of light =, medium, and heavy viewers? |
|
Definition
liberal the trend goes down. (light, med, heavy)
conservative the trend goes down (l,m,h)
moderate the trend goes up (l,m,h) |
|
|
Term
| What is the Electronic Storyteller and why does it cultivate? |
|
Definition
| TV. Cultivates values, beliefs, and worldviews. |
|
|
Term
|
Definition
| how the innovation is used. |
|
|
Term
|
Definition
| an integral, but small part of marketing |
|
|
Term
| carious types of effects from advertising |
|
Definition
| recognition and recall of brands, persuasion, and behavioral effects |
|
|
Term
|
Definition
| how we relate to each other |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| either reinforces or reverses the decisions that have already been made. |
|
|
Term
|
Definition
| then a innovation takes off |
|
|
Term
|
Definition
| without changing our mind and behavior, TV changes how we look at the world. Also, it is the building anf matinance of stable images of life and society. It is influenced by communication. |
|
|
Term
|
Definition
| leads to a choice either to adopt or reject the innovation |
|
|
Term
| diet/activity. how are people weight wise compared to the early 60s? |
|
Definition
| MUCH FATTER. especially children. |
|
|
Term
|
Definition
| the practive of an innovation spreading through certain channels, over time, and among people of a socila system |
|
|
Term
| does correlation prove causation? |
|
Definition
|
|
Term
|
Definition
| willing to try new innovations. they are opinion leaders. want to seek greater knowledge about these new innovations |
|
|
Term
|
Definition
| people who want to compare opinions before they make a deciion. they are careful consumers who tend to aviod risk .they question early adopters. |
|
|
Term
| effects of smoking in the media |
|
Definition
| underage smokers use the top three advertised brands |
|
|
Term
| effects on food and nutrition habits from advertising |
|
Definition
| greater tv= poorer nutrition knowledge, greater preference to unhealthy foods, less fruits and veggies |
|
|
Term
| exposure to thin media images makes... |
|
Definition
internalization of the thin-idea,
body dissatisfaction
and eating disorder symptoms |
|
|
Term
|
Definition
product
place of production
price
promotion (personal saes, public relations, direct marketing) |
|
|
Term
|
Definition
| where the innocation is used |
|
|
Term
|
Definition
| an idea, practice, or object that is percieved as new |
|
|
Term
|
Definition
| tchnological enthusiats who have money. they are risk takers. |
|
|
Term
| kids play darts in church |
|
Definition
knowledge
persuasion
decision
implementation
confirmation |
|
|
Term
|
Definition
| exposed to a new innovation |
|
|
Term
|
Definition
| these are the people who do not want to change. they only adopt if they are vertain that the technology will not fail. |
|
|
Term
|
Definition
| people who continue to be skeptic of the new technology. they may adopt it, but they did it because of peer pressure or unwillingness |
|
|
Term
|
Definition
| business activities that direct the exchange of ideas, goods, and services |
|
|
Term
|
Definition
| a group of elements that are all components of marketing |
|
|
Term
| master settlement agreement |
|
Definition
| restrictions on the size of billboards (whether or not these billboards are facing schools, etc.), no merchandise wil brand-name logos, no payment product placement, and no targeting youth. |
|
|
Term
|
Definition
| placing the message before the target audience |
|
|
Term
|
Definition
| forms a favorable or unfavorable attitude to the innovation |
|
|
Term
|
Definition
| the cultivation effect becomes amplified when TV content "resonates" with real life experiences. |
|
|
Term
|
Definition
| virtually everyone who is going to catch on to the innovation has done so |
|
|
Term
|
Definition
| illegitimate relationship |
|
|
Term
| what are the creative concepts in the creative side of advertising? |
|
Definition
| the big idea, and the ROI. (relevance-make the message important to the auidence, orininality- fresh, unexpected, impact- stopping power, memoriability, attitude, purchase. |
|
|
Term
| what are tobacco companies trying so hard? |
|
Definition
| people know the risks, and the state is trying to prevent it so much. |
|
|
Term
| what do the 4 p's fall under? |
|
Definition
|
|
Term
| what happens when women get older? what happens to their acting carreer? |
|
Definition
| as they get older, they are more liekly to be portreyed as a villian. |
|
|
Term
| what would i consider myslef? |
|
Definition
|
|
