Term
| Four responsibilities of the Pyramid of Corporate Social Responsibility |
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Definition
| Philanthropic, Ethical, Economic, Legal |
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Term
| What demand is not significantly altered by a price increase or decrease? |
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Definition
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Term
| What store is a giant retail outlet that carries food and non-food products found in supermarkets, as well as most routinely purchased consumer products? |
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Definition
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Term
| What type of shopping center contains the smallest product mixes and is predominantly for convenience? |
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Definition
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Term
| Which of the following would NOT be categorized as a type of business purchase? |
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Definition
| Barter Acquisition Purchase |
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Term
| The physical elements in a store design that appeal to customers and encourage buying: |
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Definition
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Term
| What is a straight rebuy purchase? |
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Definition
| When a purchase is made routinely under similar terms of sale |
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Term
| Which is not a method of business buying? |
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Definition
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Term
| Individuals and business organizations that purchase products to make profits by using them to produce other products or using them in operations: |
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Definition
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Term
| Information search in which buyers search their memories for information about products that might solve their problems |
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Definition
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Term
| Which factor does not influence the ethical decision-making process in marketing? |
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Definition
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Term
| Agents do not take title of product, but are paid on commission and... |
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Definition
| represent either buyer or seller usually on a permanent basis |
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Term
| Addition of unrelated product lines to an already existing product mix |
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Definition
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Term
| Partnership between two domestic firms entering an international market? |
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Definition
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Term
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Definition
| Add value, Provide Services, Assist in market product selections |
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Term
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Definition
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Term
| Intermediary that buys finished goods and resells them for profit |
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Definition
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Term
| What is not characteristic of a transaction with a business customer? |
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Definition
| Short-term contract agreements |
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Term
| What IS characteristic of a transaction with a business customer? |
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Definition
| larger order sizes, frequent replenishment, time sensitive selling |
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Term
| When you buy the same product over and over this is called: |
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Definition
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Term
| Agents represent buyers or sellers on a _____ basis |
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Definition
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Term
| What is NOT a type of business market? |
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Definition
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Term
| Transactions with business customers include: |
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Definition
| large order sizes and time sensitive selling |
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Term
| What is accumulation of value, knowledge, beliefs, customs, objects, and concepts of a society |
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Definition
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Term
| Ethical, Legal, Licensed, and Economic. Which is not a responsibility on the pyramid of corporate social responsibility? |
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Definition
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Term
| What are the responsibilities in order from top to bottom? |
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Definition
| Philanthropic -> Ethical -> Legal -> Economic |
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Term
| Set of values, beliefs, goals, norms, and rituals that members of an organization share |
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Definition
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Term
| Ethical issues are the identifiable _______ requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical. |
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Definition
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Term
| the identifiable problems requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical. |
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Definition
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Term
| Type of misconduct least likely to be reported |
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Definition
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Term
| Influences on the decision process: |
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Definition
| Social, Psychological, Situational |
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Term
| An organization that purchases products for the purpose of reselling them to ultimate consumers |
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Definition
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Term
| The order of stages of the consumer buying decision process: |
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Definition
| Problem recognition, Information search, Evaluation of alternatives, Purchase, Post-purchase evaluation |
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Term
| Formalized standard of rules that a company's stakeholders must follow: |
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Definition
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Term
| T or F: In an organizational architecture pyramid, people are at the base. |
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Definition
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Term
| T or F: Companies no longer have to regard cultural differences. |
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Definition
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Term
| Strategic Philanthropy is the ___ use of organization core competencies and resources to address the ____ interests and achieve both organizational and social benefits. |
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Definition
| synergistic, stakeholders' |
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Term
| the synergistic use of organization core competencies and resources to address the stakeholders' interests and achieve both organizational and social benefits. |
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Definition
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Term
| One of the most popular frameworks that links personality with consumers' Lifestyles? |
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Definition
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Term
| Practice of contracting with an organization to perform some or all business functions in a country other than the country in which the product or service will be sold is. |
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Definition
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Term
| Family Influence, Reference Group, Digital Networks, Product Positioning. Which is not a social influence on buying behavior? |
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Definition
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Term
| Three main types of shopping centers? |
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Definition
| Neighborhood, Community, Regional |
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Term
| Factors that influence retail site location: |
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Definition
| Intended Target Market, Customer Access, Types of Products |
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Term
| Several small convenience stores and specialty stores is a: |
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Definition
| neighborhood shopping center |
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Term
| Difference in value between a country's exports and its imports: |
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Definition
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Term
| Correct ascending order of Maslow's Hierarchy of Needs: |
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Definition
| Physiological, Safety, Esteem, Self-Actualization |
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Term
| First step in the consumer buying process: |
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Definition
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Term
| Physiological influences of the buying decision process: |
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Definition
| Perception, Motives, Lifestyles, Attitudes |
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Term
| Initial purchase of an item to be used to perform a new job or solve a new problem that may require development of product specifications: |
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Definition
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Term
| NOT a step in the consumer buying decision process |
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Definition
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Term
| Advertising, personal selling, public relations, and sales promotions are all parts of the: |
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Definition
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Term
| Marketing goal for many firms that involves developing marketing strategies as thought the entire world were in a single entity: |
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Definition
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Term
| Accumulation of values, attitudes, and behavior of group members: |
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Definition
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Term
| Adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected of organizations by their stakeholders |
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Definition
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Term
| First step in the business buying decision process: |
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Definition
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Term
| Where are the two types of merchant wholesalers? |
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Definition
| full-service and limited service |
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